Now 'Rahul Milk' to counter Narendra Modi's 'Chai pe Charcha' campaign

With BJP's prime ministerial candidate Narendra Modi luring people with free tea at his 'Chai pe Charcha' (discussion over tea) stalls, the Gorakhpur unit of the Congress in Uttar Pradesh has come up with its own counter drink - 'Rahul Milk'. Read more

Packaged in plastic glasses with a picture of Congress vice president Rahul Gandhi on them, 'Rahul Milk' is being served at booths in 19 blocks of the district, Sayed Jamal of the Gorakhpur Congress said.

"Zehreele chai nahi, meetha doodh pilayenge, desh ke naujawano ko pehelwan banayenge (Instead of poisonous tea, we will serve sweet milk to make the youth of the country healthier)," is the slogan displayed on the booths.

However, the effort lacked consistency and failed to live up to the hype.

It also lacked sanction from the state Congress leadership.

Locals have dismissed it as a one-off event that took place three days ago and hasn't happened since.

Unlike the Chai pe Charcha campaign that gives people a chance to question Narendra Modi, there is no such interaction with Mr Gandhi.