Nukkad Natak For A Swasth Bharat: Dettol Banega Swasth India At Maha Kumbh 2025
At the Maha Kumbh Mela 2025 in Prayagraj, where millions of pilgrims from around the world gather, ensuring strong healthcare facilities is crucial. Dettol Banega Swasth India is actively promoting health and hygiene through interactive Nukkad Natak performances
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Every day, twice a day for 45 days, the Nukkad Natak team performs across the ghats and Akhadas. They guide pilgrims on how to wash hands before entering the Ganga, ensuring cleanliness without polluting the sacred water. Remember, it's not Dettol soap in the Ganga, but washing before.
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Gaurav Jain, Executive Vice President, Reckitt, South Asia, said, "The Maha Kumbh Mela is a chance to make hygiene a priority. We're proud to work with the Government of Uttar Pradesh and GIWA to ensure health practices reach everyone, for a cleaner, healthier India."
