Son rise: Amul toasts Rahul Gandhi
When Rahul Gandhi was elevated to the No. 2 position in the Congress party, Amul dubbed it the son-rise.
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Amul has a typically utterly-butterly treat for Prime Minister Manmohan Singh on his 80th birthday - a Facebook album of all Amul ads that have featured him. This ad from July 2012 is the brand's take on Time magazine labelling the PM an underachiever on it's cover. The Amul girl, bespectacled like Dr Singh, holds a slice of buttered bread and is captioned the 'wonderachiever.'
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1991: Manmohan Singh's liberalisation policy allowed multi-national companies such as Coke and Pepsi to sell their brands in India. This ad features the Prime Minister, dressed in a western outfit, offering Coke to a beggar- a possible echo of the debate on whether liberalisation would really benefit the downtrodden sections of society.
