SRK, Priyanka at the launch of NDTV Prime - India's first 2-in-1 channel

Actor Shah Rukh Khan, who is the face of India's first 2-in-1 channel – NDTV Profit and NDTV Prime, speaks to Dr Prannoy Roy about the essence of his life and how the concept of #WorkHardPlayHard defines him.

Meet the Judges of NDTV Prime's big reality show Ticket To Bollywood - Singer Jassi, actor Mahima Chaudhary and Casting Director Mukesh Chhabra. The show will be aired every night at 9pm is hunting for the next big Bollywood Superstar who will star in NDTV's first film production.

Actor Priyanka Chopra with Dr Prannoy Roy, Vikram Chandra, Technology Editor, Rajiv Makhni and Mr. Ajit Joshi, MD & CEO, Infiniti Retail, at the launch of NDTV Prime Tech Band at the press conference.

Actor Priyanka Chopra with Dr Prannoy Roy, Vikram Chandra and NDTV Auto Editor, Siddharth Vinayak Patankar at the unveiling of NDTV Prime Auto Band at the press conference.

NDTV's Senior Anchor and Editor, Natasha Jog introduces NDTV Prime Mindspace - a band dedicated to careers and courses to be aired Monday to Friday at 6.30pm.

Senior Vice President Corporate Affairs and Senior Editor Real Estate at NDTV, Manisha Natarajan talks about the NDTV Prime Property band that will be on air every day of the week at 7pm.

Writer-lyricist Prasoon Joshi speaks about what he feels about NDTV Prime - India's first 2-in-1 channel, which will have live market coverage between 9am and 5pm on weekdays, followed by infotainment and entertainment shows 5pm onwards.

Papa CJ had the crowd in splits with his performance as he launched the Comedy@10pm band at the NDTV Prime launch.