#SwachhIndia Cleanathon: Celebrities Come Together For The Clean India Cause
The 12-hour long NDTV-Dettol Banega Swachh India had various celebrities on board to discuss the importance of cleanliness and how they can contribute to the dream of 'Swachh Bharat'. This year the campaign widened the scope of the #Mere10Guz agenda, which urges people to clean 10 yards of their surroundings, to cover Swachh Zameen (land), Swachh Hawa (air), and Swachh Pani (Water).
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Campaign Ambassador Amitabh Bachchan encouraged people to participate in #Mere10Guz initiative and said, 'everyone should participate in #Mere10Guz initiative. If every person will keep 10 yards of their surroundings clean, then the whole city will be cleaned up.'
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Speaking at the Banega Swachh India Cleanathon, actor, Anupam Kher stressed on spreading awareness at individual level. He said, 'people are becoming aware. Now if people litter from a car, passersby give dirty looks. The idea is to make people aware about the ill-effects of open defecation. We have to do this at individual levels.'