This Enterprise Is Recycling India's Most littered Item, Cigarette Butts
Every year more than 100 billion cigarette butts get dumped in the landfills of India. It's a lesser known fact that the cigarette filter is made of cellulose acetate, a kind of non-biodegradable plastic and it takes almost 10 years for this ingredient to completely decompose. So cigarette waste is not only injurious to health but it also poses a great threat to the environment. To fight against India's most littered item, two entrepreneurs Naman Gupta and Vishal Kanet started a company named 'CODE', which offers a one time recycling solution to this waste.
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When they started the service of collecting and recycling cigarette butts, very few people were interested in cooperating with their initiative, primary reason being - lack of education and ignorance. To lure people into giving away the cigarette trash, they started paying their customers some amount of money in return of the garbage they collect from them. The company pays Rs. 700 for every kilogram and Rs. 80 for every 100 grams of cigarette waste.
