Who Said What: Top Quotes From Banega Swasth India Season 11 Launch

"India's efforts toward building a cleaner nation are being recognised globally," says Anupriya Patel, Minister of State for Health and Family Affairs on the launch of Season 11 of Banega Swasth India campaign.

Mohini Uike, a community health worker from Malegaon, Washim, Maharashtra, shares how Gulabi Didis are making a difference in the community and teaching women important hygiene practices. "Previously, there was a lack of awareness about cleanliness in the village. After I went into the field and counseled families, there has been a significant change I have seen," she says.

Dr. Sunil Mehra, Executive Director of the Mamta Health Institute for Mother and Child, says that "consistency of messaging is fundamental to behavioral change. The fact that Reckitt and NDTV have collaborated to make this happen over the past 10 years is a classic example."

"The games in the Dettol hygiene curriculum are simple and make it easy to teach children about germs and the importance of handwashing. Now, the children are equipped with valuable knowledge about health and hygiene," says Meena Rathore, Principal of Primary School, Hazipur, Noida.

Talking about the campaign's impact in her region, Dr Ashwini Khasbage, Taluka Health Officer, Malegaon said, "The tribal people in the region did not even know that they needed to wash their hands after defecation. After 7-8 years of consistent work of the campaign, the impact has been remarkable. Now, when my team and I visit, we see that the steps they follow for simple handwashing are impressive. There has been a noticeable change in behavior."

"Our focus remains towards building a healthier India through the 'One Health, One Planet, One Future' initiative," says Kris Licht, CEO, Reckitt.

Reckitt's Ravi Bhatnagar reflects on the incredible journey of NDTV-Dettol Banega Swasth India campaign. Celebrating the campaign's growth, he said, "It's fascinating to see how we started with just 1,500 schools and have now reached over 1 million schools."

"As a brand, it is our mission to create a healthier India through the Banega Swasth India campaign," says Gaurav Jain, EVP Regional Director, South Asia, Reckitt.

Saurabh Jain, Regional Marketing Director & SPOC, South Asia, Reckitt Hygiene, highlights the role of nutrition, sanitation and hand hygiene in tackling diarrhea. He said, "Over the last 10 years, Reckitt has played a distinct role in shaping consumer behavior all over India."

Dr. Narendra Saini, Indian Medical Association, says, "Health Anywhere Is Health Everywhere. If we embrace the idea that 'the world is one family,' we can create a cleaner and healthier world."

"Sanitation and hygiene are vital. In villages, women are increasingly demanding equal access to toilets," says actor Shriya Pilgaonkar.

Sonali Khan, Managing Director, Sesame Workshop, says "Our Muppets use humor and charm to make learning about hygiene fun and engaging for kids."

Bhumi Pednekar, Actor and UNDP Advocate, says, "Cinema can truly make a big impact if used correctly to spread awareness about health and hygiene."

Amruta Fadnavis, Banker & Social Worker, says "Sustainability is about minimalism and going in tandem with our environment. Let's start with small changes, like using cloth bags instead of plastic ones, to promote sustainability."