New Delhi:
Gillette has become the first major sponsor of Tiger Woods to distance itself from the golf star after the storm over his private life.
It said it would limit Woods's role in its marketing while the champion took time off to repair his personal life.
The golfer has announced he is taking an indefinite break from professional golf to tackle his problems.
Woods promotes brands ranging from AT&T to Nike, an array of endorsements, which helped him become the first sports star to earn $1bn.
Nike said late on Friday it supported his decision to withdraw from professional golf while AT&T said it was evaluating its relationship with Woods.
The golfer will be phased out from Gillette's television and print advertising, and from public appearances and other efforts linking the two entities together, said Gillette spokesman Damon Jones.
Gillette has had a contract with Woods since 2007.