Hyderabad: Indian badminton star Saina Nehwal brand value shot up northwards after she won the Indonesian Open, according to brand-domain specialists.
The loss of tennis star Sania Mirza, who married Pakistan cricketer Shoaib Malik recently, became Saina's gain and according to brand and business strategist, Harish Bijoor, her brand value has now touched Rs 30 lakh from Rs six to 10 lakh before she won the Indonesian Open.
"The value is likely to move up to one crore if she clinches number one position in the world badminton ranking. She was an underdog before she moved to number three rank," Bijoor said.
"After the marriage her image got a beating and the chemistry (getting married) did not work well for her," Bijoor said.
Just before the marriage, confectionary giant Cadburry had said that it did not want to renew the endorsement contract with Sania.
"Right now neither she is interested in making money nor do we. She has to win the Olympics. A lot of practice is required. In between if she can squeeze some time she will definitely take up the some brand promotional activities," a senior official of Deccan Chargers said.
She was ranked at number six when the DC signed a contract with her for three years.
The loss of tennis star Sania Mirza, who married Pakistan cricketer Shoaib Malik recently, became Saina's gain and according to brand and business strategist, Harish Bijoor, her brand value has now touched Rs 30 lakh from Rs six to 10 lakh before she won the Indonesian Open.
"The value is likely to move up to one crore if she clinches number one position in the world badminton ranking. She was an underdog before she moved to number three rank," Bijoor said.
"After the marriage her image got a beating and the chemistry (getting married) did not work well for her," Bijoor said.
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Just before the marriage, confectionary giant Cadburry had said that it did not want to renew the endorsement contract with Sania.
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"Right now neither she is interested in making money nor do we. She has to win the Olympics. A lot of practice is required. In between if she can squeeze some time she will definitely take up the some brand promotional activities," a senior official of Deccan Chargers said.
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She was ranked at number six when the DC signed a contract with her for three years.
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