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Poll Body Asks AAP To Modify Campaign Song; What About BJP, Says Atishi
The Election Commission has told the Aam Aadmi Party (AAP) to modify its campaign song over complaints that it violated rules on advertising and the poll body's guidelines during the election season.
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Government Bans Use of 'Dark Patterns' on E-Commerce Platforms; Guidelines Issued
The government has banned the use of "dark patterns" on e-commerce platforms and a gazette notification was issued on November 30 by the Central Consumer Protection Authority (CCPA). The rules are applicable to all platforms offering goods and services in India related to online commerce, and will also apply to advertisers and sellers. Dark patters...
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Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
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Influencers Must Use 'Paid Promotion', 'Ad' In Endorsements: Centre
Celebrities and influencers, who are endorsing products and services on social media platform, should disclose their material interest by using words like advertisement, sponsored, collaboration or paid promotion.
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Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
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Centre To Support Edtech Firms On Formalising Guidelines To Curb Misleading Ads
The government on Monday asked edtech companies to eliminate unfair trade practices while extending support to the industry in formalising guidelines to curb misleading advertisements in the segment.
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Advertisers, Broadcasters Warned Against Misleading, Surrogate Ads
The Ministry of Consumer Affairs, Food and Public Distribution on Wednesday directed advertising agencies to ensure strict compliance of guidelines on surrogate advertisements.
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Centre Brings New Advertising Rules, Bans All Surrogate Ads Across Media
The government has announced new guidelines to curb misleading advertisements and endorsers by banning surrogate ads, while imposing strict norms for those advertisements that seek to lure consumers offering discounts and free claims.
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India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
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Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
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Centre's Advisory For Advertisers For Online Gaming, Fantasy Sports On TV
The Ministry of Information and Broadcasting on Friday issued an advisory on advertisements on online gaming and fantasy sports in all private satellite TV channels directing advertisers to give disclaimers that such games involve financial risk and no people under the age of 18 will take part in them. These guidelines will be effective from Decemb...
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Election Commission Issues Notice To BJP For Violating Ad Guidelines
The Election Commission has issued notice to the BJP over its social media advertisement showing a woman in a police uniform extolling the party's achievements.
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Top Court Pulls Up Centre, BJP, 6 States For Violating Ad Guidelines
The Supreme Court today sought responses from the centre, six state governments and the BJP on a plea which has alleged that they have violated the top court's directions on issuance of public advertisements.
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London Transport Authority To Remove 'Free Baloch' Adverts From Buses
The public transport authority in London today announced that it will remove all "Free Baloch" advertisements from the city's buses as they breach its guidelines, days after it was launched to raise awareness against alleged human rights abuses in the restive province by the Pakistan government.
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E-Tailers Asked To Strictly Comply With Guidelines: Report
The government has asked online retailers to strictly comply with the e-commerce guidelines following complaints by offline players on the advertisements being given by them in newspapers announcing sale.
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Poll Body Asks AAP To Modify Campaign Song; What About BJP, Says Atishi
The Election Commission has told the Aam Aadmi Party (AAP) to modify its campaign song over complaints that it violated rules on advertising and the poll body's guidelines during the election season.
-
Government Bans Use of 'Dark Patterns' on E-Commerce Platforms; Guidelines Issued
The government has banned the use of "dark patterns" on e-commerce platforms and a gazette notification was issued on November 30 by the Central Consumer Protection Authority (CCPA). The rules are applicable to all platforms offering goods and services in India related to online commerce, and will also apply to advertisers and sellers. Dark patters...
-
Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
-
Influencers Must Use 'Paid Promotion', 'Ad' In Endorsements: Centre
Celebrities and influencers, who are endorsing products and services on social media platform, should disclose their material interest by using words like advertisement, sponsored, collaboration or paid promotion.
-
Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
-
Centre To Support Edtech Firms On Formalising Guidelines To Curb Misleading Ads
The government on Monday asked edtech companies to eliminate unfair trade practices while extending support to the industry in formalising guidelines to curb misleading advertisements in the segment.
-
Advertisers, Broadcasters Warned Against Misleading, Surrogate Ads
The Ministry of Consumer Affairs, Food and Public Distribution on Wednesday directed advertising agencies to ensure strict compliance of guidelines on surrogate advertisements.
-
Centre Brings New Advertising Rules, Bans All Surrogate Ads Across Media
The government has announced new guidelines to curb misleading advertisements and endorsers by banning surrogate ads, while imposing strict norms for those advertisements that seek to lure consumers offering discounts and free claims.
-
India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
-
Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
-
Centre's Advisory For Advertisers For Online Gaming, Fantasy Sports On TV
The Ministry of Information and Broadcasting on Friday issued an advisory on advertisements on online gaming and fantasy sports in all private satellite TV channels directing advertisers to give disclaimers that such games involve financial risk and no people under the age of 18 will take part in them. These guidelines will be effective from Decemb...
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Election Commission Issues Notice To BJP For Violating Ad Guidelines
The Election Commission has issued notice to the BJP over its social media advertisement showing a woman in a police uniform extolling the party's achievements.
-
Top Court Pulls Up Centre, BJP, 6 States For Violating Ad Guidelines
The Supreme Court today sought responses from the centre, six state governments and the BJP on a plea which has alleged that they have violated the top court's directions on issuance of public advertisements.
-
London Transport Authority To Remove 'Free Baloch' Adverts From Buses
The public transport authority in London today announced that it will remove all "Free Baloch" advertisements from the city's buses as they breach its guidelines, days after it was launched to raise awareness against alleged human rights abuses in the restive province by the Pakistan government.
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E-Tailers Asked To Strictly Comply With Guidelines: Report
The government has asked online retailers to strictly comply with the e-commerce guidelines following complaints by offline players on the advertisements being given by them in newspapers announcing sale.
