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Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
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70% Indians Likely To Buy Influencer-Endorsed Products: Report
Social media influencers have a significant impact on the advertising industry, says a report by the Advertising Standards Council of India.
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Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
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Body Spray Ads With "Rape Jokes" Face Watchdog's Action
Responding to growing outrage over a body spray advertisement by Layer'r Shot, the Advertising Standards Council of India (ASCI) has stated that the the two videos are in "serious breach" of their code and against public interest.
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Consumer Affairs Ministry Says Will Develop Framework to Protect Online Consumers From Fake Reviews
Department of Consumer Affairs (DoCA) says will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interest. It will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.
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E-Commerce Websites Under Check to Spot Fake Reviews, ASCI, Union Ministry to Hold Virtual Meeting on Friday
E-commerce websites will participate in a virtual meeting with the Ministry of Consumer Affairs and Advertising Standards Council of India (ASCI) to discuss the magnitude of fake reviews on their platforms. These reviews mislead consumers into buying online products and services.
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14 Ads From Gaming Firms Found Violating Advertising Standards During IPL: ASCI
The Advertising Standards Council of India (ASCI) screened 35 advertisements from the online real-money gaming industry that were broadcast during the first week of ongoing IPL tournament.
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India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
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Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
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Sania Mirza Asked To Publicly Disassociate From "Misleading" Poultry Advertisement
The Centre for Science and Environment, a research and advocacy organisation, has urged tennis ace Sania Mirza to publicly disassociate from a poultry advertisement, saying it has been declared misleading by the Advertisement Standards Council of India or ASCI.
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Airtel Fights Back For Right To Air 'Fastest Network' Ad
The Advertising Standards Council of India had said the ad claiming Airtel to be "officially" fastest network as misleading in March.
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Airtel's Fastest Mobile Network Ads Ruled as Misleading by ASCI
The ASCI decision was taken by its Fast Track Complaints Committee (FTCC) at a meeting held on March 29, 2017.
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Government To Monitor Misleading Ads Of Ayurvedic Medicines, Signs Pact With Advertising Council
The government has signed a pact with the Advertising Standards Council of India to check misleading advertisements of Ayurvedic medicines, the Lok Sabha was informed today.
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Ookla, Which Named Airtel 'Fastest Mobile Network', Clarifies Testing Method
Jio had earlier lodged a complaint with advertising watchdog ASCI against broadband tester Ookla declaring Airtel as the "Fastest Mobile Network" in India.
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The Latest In Reliance Jio Vs Airtel Over 'Fastest Mobile Network'
Reliance Jio has said in its complaint to ASCI that Bharti Airtel's claim of being "officially the fastest network" is "misleading" and done in "mala fide manner in collusion with" Ookla, a claim dismissed by Airtel.
-
Influencers With 5 Lakh Followers Will Be Considered Celebs: Ads Body
Influencers having over 5 lakh followers or earning more than Rs 40 lakh per year will now be classified as 'celebrities' appearing in ads, ASCI said on Wednesday.
-
70% Indians Likely To Buy Influencer-Endorsed Products: Report
Social media influencers have a significant impact on the advertising industry, says a report by the Advertising Standards Council of India.
-
Over 2,700 Complaints Against Influencers, Instagram Tops Violations: Ads Body
The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021.
-
Body Spray Ads With "Rape Jokes" Face Watchdog's Action
Responding to growing outrage over a body spray advertisement by Layer'r Shot, the Advertising Standards Council of India (ASCI) has stated that the the two videos are in "serious breach" of their code and against public interest.
-
Consumer Affairs Ministry Says Will Develop Framework to Protect Online Consumers From Fake Reviews
Department of Consumer Affairs (DoCA) says will develop a framework to keep a check on fake reviews posted on e-commerce websites to protect consumer interest. It will develop these frameworks after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally.
-
E-Commerce Websites Under Check to Spot Fake Reviews, ASCI, Union Ministry to Hold Virtual Meeting on Friday
E-commerce websites will participate in a virtual meeting with the Ministry of Consumer Affairs and Advertising Standards Council of India (ASCI) to discuss the magnitude of fake reviews on their platforms. These reviews mislead consumers into buying online products and services.
-
14 Ads From Gaming Firms Found Violating Advertising Standards During IPL: ASCI
The Advertising Standards Council of India (ASCI) screened 35 advertisements from the online real-money gaming industry that were broadcast during the first week of ongoing IPL tournament.
-
India's Advertisement Watchdog Issues 12-Point Guideline for Crypto, NFT Ads
The Advertisements Standards Council of India or ASCI has issued guidelines for advertising virtual digital assets (VDAs) like cryptocurrencies and non-Fungible Tokens (NFTs).
-
Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
-
Sania Mirza Asked To Publicly Disassociate From "Misleading" Poultry Advertisement
The Centre for Science and Environment, a research and advocacy organisation, has urged tennis ace Sania Mirza to publicly disassociate from a poultry advertisement, saying it has been declared misleading by the Advertisement Standards Council of India or ASCI.
-
Airtel Fights Back For Right To Air 'Fastest Network' Ad
The Advertising Standards Council of India had said the ad claiming Airtel to be "officially" fastest network as misleading in March.
-
Airtel's Fastest Mobile Network Ads Ruled as Misleading by ASCI
The ASCI decision was taken by its Fast Track Complaints Committee (FTCC) at a meeting held on March 29, 2017.
-
Government To Monitor Misleading Ads Of Ayurvedic Medicines, Signs Pact With Advertising Council
The government has signed a pact with the Advertising Standards Council of India to check misleading advertisements of Ayurvedic medicines, the Lok Sabha was informed today.
-
Ookla, Which Named Airtel 'Fastest Mobile Network', Clarifies Testing Method
Jio had earlier lodged a complaint with advertising watchdog ASCI against broadband tester Ookla declaring Airtel as the "Fastest Mobile Network" in India.
-
The Latest In Reliance Jio Vs Airtel Over 'Fastest Mobile Network'
Reliance Jio has said in its complaint to ASCI that Bharti Airtel's claim of being "officially the fastest network" is "misleading" and done in "mala fide manner in collusion with" Ookla, a claim dismissed by Airtel.
