Akshay Promotes Akira

The chain of celebrity endorsements for Akshay Kumar's Rustom is now continuing with Sonakshi Sinha's Akira, releasing next Friday. No doubt the baton will pass to Sidharth Malhotra's Baar Baar Dekho, releasing the Friday after that. Sidharth's is the second PR message for Akira in as many days

"And in a few days Sonakshi is coming with 'Akira' showing us how kick-a** women of India can really be. So guys don't forget September 2 and one advice -- never underestimate the power of an extremely pissed off woman, especially when she's Akira," Akshay said in the video

"Mere liye jisne jo bhi kiya, unhe thank you thank you shukriya," trills Akshay, 48. He continues in this vein, including shout-outs to the upcoming films of some of the actors on the list - Salman's Tubelight, Ranveer Singh's Befikre, Sonakshi Sinha's Akira and Badrinath Ki Dulhania, starring Alia Bhatt and Varun Dhawan

The chain of celebrity endorsements for Akshay Kumar's Rustom is now continuing with Sonakshi Sinha's Akira, releasing next Friday. No doubt the baton will pass to Sidharth Malhotra's Baar Baar Dekho, releasing the Friday after that. Sidharth's is the second PR message for Akira in as many days

"And in a few days Sonakshi is coming with 'Akira' showing us how kick-a** women of India can really be. So guys don't forget September 2 and one advice -- never underestimate the power of an extremely pissed off woman, especially when she's Akira," Akshay said in the video

"Mere liye jisne jo bhi kiya, unhe thank you thank you shukriya," trills Akshay, 48. He continues in this vein, including shout-outs to the upcoming films of some of the actors on the list - Salman's Tubelight, Ranveer Singh's Befikre, Sonakshi Sinha's Akira and Badrinath Ki Dulhania, starring Alia Bhatt and Varun Dhawan