Alexis Sugrue

In US, Indian fast-food tries to enter mainstream

Alexis Sugrue'S T-shirt promised "Simple food. Endless choices." Like the stylized elephant logo on her black ball cap and the cheerful step-by-step menu on the wall here at Bombay Bowl, the slogan could have been developed by a corporate branding office. ("All for me and naan for you," read the paper sleeves for the Indian flatbread, browned in a ...