India News | Press Trust of India | Thursday December 16, 2010
After signing on Munni, FMCG firm Emami is turning to cash in on the popular item number Sheila ki jawani, to promote its winter moisturising lotion under the Boro Plus brand."We are using certain portion of the song Sheila ki jawani and have integrated in such a way that both the brand (Boro Plus) and movie is promoted," Emami...
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