Brand Collaborations

Oppo and Hong Kong Polytechnic University (PolyU) signed a renewal agreement on Friday to further their collaboration and make technological breakthroughs. The Chinese smartphone brand has been partnering with PolyU for the last three years to develop new technologies that have been adopted by the company. Now, with the latest agreement, Oppo will ...

YouTube Shopping has been launched in India, as the company looks to expand monetisation options for video creators in the country. Eligible creators can tag brands in their content and earn commissions when customers make purchases. The YouTube Shopping affiliate marketing program will collaborate with Flipkart and Myntra at launch.

Oppo announced a new on-device artificial intelligence (AI) innovation on Wednesday. The consumer tech brand stated that it plans to implement mixture-of-experts (MoE) AI architecture to substantially reduce energy consumption, while also improving processing speed. The company highlighted that it collaborated with leading chipset manufacturers to ...

Indian designer Rahul Mishra has joined hands with Italian shoes, handbags and accessories giant TOD's for an exclusive collaboration

HP Victus Special Edition laptops were launched in India by the consumer tech brand on Tuesday. The company said the special edition laptops were being launched keeping college students in mind, and will offer high performance and gaming capabilities. The company collaborated with Nvidia and has added the Nvidia GeForce RTX 3050A GPU with 4GB VRAM ...

Boat smartwatch users will now be able to use tap and pay functionality at eligible point-of-sale (POS) terminals in India, following an announcement made at the Global Fintech Fest (GFF) 2024 on Friday (August 30). For this move, the Indian smart wearable brand is partnering with Mastercard, enabling payment services on credit and debit cards from...

Xiaomi, the Chinese mobile brand, is rumoured to be building an in-house 5G-enabled chipset for smartphones. A new leak has now provided more details about this mobile platform. The tech giant’s proprietary chip is said to be launched in the first half of 2025. It is rumoured to be built in collaboration with chipmaker Unisoc, which is also provi...

Bewakoof, the popular Indian apparel brand, has collaborated with Google Cloud to bring the latter’s generative artificial intelligence (AI) and machine learning capabilities to its platform. The Indian brand unveiled the partnership at the Google Cloud Summit India, 2024. Bewakoof said it is using technologies such as Gemini AI to enable the cre...

Redmi Note 13 Pro+ 5G World Champions Edition has been launched in India on Tuesday (April 30). This special edition of Redmi Note 13 Pro+ 5G was developed by Xiaomi in collaboration with the Argentina Football Association (AFA). It has a dual-tone design on the back panel with blue and white stripes. The phone comes with an exclusive box and acces...

Oppo and OnePlus have joined hands with Google to utilise its artificial intelligence (AI) model Gemini’s capabilities in their devices. Under the partnership, the Chinese smartphone brands will get to leverage the Gemini AI models to introduce new AI features. Notably, Oppo already has its own native large language model dubbed AndesGPT, through...

HMD announced a collaboration with the Rajasthan Royals as their Official Smartphone Partner on Wednesday, April 10. The partnership is for "this year's high-octane T20 season" which possibly refers to the ongoing Indian Premier League (IPL). The partnership aims to leverage cricket's popularity in the country to increase brand visibility in India...

Airtel Payments Bank smartwatch was launched in India on Tuesday (March 19). This marks the entry of the telecom operator in the smartwatch segment and becomes the first device to be launched by it. The smartwatch has been developed in collaboration with the wearable brand Noise and the payment-technology provider Mastercard.

Aryan Khan launched his luxury streetwear brand last year.

International Women's Day 2024: Swiggy and BoAt have collaborated on a campaign against songs objectifying women.

Xiaomi and Leica came together to work on smartphone cameras in 2022. It seemed like a perfect marriage where Xiaomi aimed to get some pie from the premium segment while Leica, the legendary camera maker, was getting inroads to work on smartphone cameras.

Oppo and Hong Kong Polytechnic University (PolyU) signed a renewal agreement on Friday to further their collaboration and make technological breakthroughs. The Chinese smartphone brand has been partnering with PolyU for the last three years to develop new technologies that have been adopted by the company. Now, with the latest agreement, Oppo will ...

YouTube Shopping has been launched in India, as the company looks to expand monetisation options for video creators in the country. Eligible creators can tag brands in their content and earn commissions when customers make purchases. The YouTube Shopping affiliate marketing program will collaborate with Flipkart and Myntra at launch.

Oppo announced a new on-device artificial intelligence (AI) innovation on Wednesday. The consumer tech brand stated that it plans to implement mixture-of-experts (MoE) AI architecture to substantially reduce energy consumption, while also improving processing speed. The company highlighted that it collaborated with leading chipset manufacturers to ...

Indian designer Rahul Mishra has joined hands with Italian shoes, handbags and accessories giant TOD's for an exclusive collaboration

HP Victus Special Edition laptops were launched in India by the consumer tech brand on Tuesday. The company said the special edition laptops were being launched keeping college students in mind, and will offer high performance and gaming capabilities. The company collaborated with Nvidia and has added the Nvidia GeForce RTX 3050A GPU with 4GB VRAM ...

Boat smartwatch users will now be able to use tap and pay functionality at eligible point-of-sale (POS) terminals in India, following an announcement made at the Global Fintech Fest (GFF) 2024 on Friday (August 30). For this move, the Indian smart wearable brand is partnering with Mastercard, enabling payment services on credit and debit cards from...

Xiaomi, the Chinese mobile brand, is rumoured to be building an in-house 5G-enabled chipset for smartphones. A new leak has now provided more details about this mobile platform. The tech giant’s proprietary chip is said to be launched in the first half of 2025. It is rumoured to be built in collaboration with chipmaker Unisoc, which is also provi...

Bewakoof, the popular Indian apparel brand, has collaborated with Google Cloud to bring the latter’s generative artificial intelligence (AI) and machine learning capabilities to its platform. The Indian brand unveiled the partnership at the Google Cloud Summit India, 2024. Bewakoof said it is using technologies such as Gemini AI to enable the cre...

Redmi Note 13 Pro+ 5G World Champions Edition has been launched in India on Tuesday (April 30). This special edition of Redmi Note 13 Pro+ 5G was developed by Xiaomi in collaboration with the Argentina Football Association (AFA). It has a dual-tone design on the back panel with blue and white stripes. The phone comes with an exclusive box and acces...

Oppo and OnePlus have joined hands with Google to utilise its artificial intelligence (AI) model Gemini’s capabilities in their devices. Under the partnership, the Chinese smartphone brands will get to leverage the Gemini AI models to introduce new AI features. Notably, Oppo already has its own native large language model dubbed AndesGPT, through...

HMD announced a collaboration with the Rajasthan Royals as their Official Smartphone Partner on Wednesday, April 10. The partnership is for "this year's high-octane T20 season" which possibly refers to the ongoing Indian Premier League (IPL). The partnership aims to leverage cricket's popularity in the country to increase brand visibility in India...

Airtel Payments Bank smartwatch was launched in India on Tuesday (March 19). This marks the entry of the telecom operator in the smartwatch segment and becomes the first device to be launched by it. The smartwatch has been developed in collaboration with the wearable brand Noise and the payment-technology provider Mastercard.

Aryan Khan launched his luxury streetwear brand last year.

International Women's Day 2024: Swiggy and BoAt have collaborated on a campaign against songs objectifying women.

Xiaomi and Leica came together to work on smartphone cameras in 2022. It seemed like a perfect marriage where Xiaomi aimed to get some pie from the premium segment while Leica, the legendary camera maker, was getting inroads to work on smartphone cameras.