Branding Initials

Vistara Airlines will cease to operate under its brand name on November 11. The airline's operations will be fully integrated with Air India starting from November 12, marking the culmination of a merger process initiated nearly two years ago.

HP announced Monday it was rebranding its consumer and commercial PC portfolios in a bid to streamline its product offerings. Under the rebranding initiative, HP’s consumer PC lineup will now come with a single prefix, "Omni," followed by a signifier representing the product category.

PepsiCo, the brand that owns the famous potato chips Lay's - has initiated trials to substitute palm oil with a blend of Sunflower Oil and Palmolein Oil in some of its products.

Honor 90 India launch could happen very soon as the Chinese smartphone brand is planning to re-enter the Indian market. Ahead of the official announcement, the pricing of the handset has leaked online. The handset is expected to be powered by a Snapdragon 7 Gen 1 SoC.

Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned. The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.

Micromax is reportedly working towards foray into electric vehicles (EV) market in India, after the smartphone maker has faced stiff competition from Chinese brands. The firm's upcoming venture will initially focus on two-wheeler EVs, according to a report, suggesting it will compete with Indian brands in a crowded market.

Nothing Phone 2 is the company's latest smartphone and the successor to the Nothing Phone 1. In this week’s episode of Orbital, we take a closer look at the Phone 2, which follows a similar design language that Phone 1 drew its initial user base to the brand and but adds more customisability and a bit of complexity to the mix. We also discuss its...

OnePlus foldable smartphone was initially teased earlier this year in February at the Cloud 11 event. Since then there have been speculations about the design, price, launch timeline and other relevant specifications of the purported handset. However, the company has been tight-lipped about the product and has not even confirmed a model name. Now, ...

Lacoste wants to reward the holders of these 11,212 UNDW3 NFTs, which is what its new reward system is all about. Lacoste wishes to let the holders of its ‘Genesis Pass’ UNDW3 NFTs be treated with special creative sessions, video games, exclusive contests, as well as interactive conversations with fellow community members.

SYKY, a digital fashion platform, has initiated a one-year incubator programme that will help digital designers make improvements to their skills. This would eventually uplift the overall qualities of the metaverse and NFT sectors. Fashion house Pet Liger, fashion artist Stephy Fung, photographer GlitchofMind, and digital artist Calvyn Dylin Justus...

Adidas has listed its ALT Dynamic NFT collection on OpenSea. The floor price for first time buyers of Adidas NFTs is ETH 0.75 or $1,438 (roughly Rs. 1.17 lakh). Owners of Adidas’ previously launched NFTs can burn their collectibles and receive a brand new ALT Dynamic NFT with a unique personality based on eight ALT[er] egos.

The initial public offering of Keystone Realtors, which sells properties under the brand 'Rustomjee', received 2 times subscription on the last day of offer today.

Keystone Realtors, which sells properties under the brand 'Rustomjee', on Wednesday said it has fixed a price band of Rs 514-541 a share for its Rs 635-crore initial public offering (IPO).

Global Health Limited, which operates and manages hospitals under the Medanta brand, on Friday said it has set a price band of Rs 319-336 a share for its Rs 2,206 crore initial public offering (IPO).

The initial share-sale of Global Health Limited, which operates and manages hospitals under the Medanta brand, will open for public subscription on November 3.

Vistara Airlines will cease to operate under its brand name on November 11. The airline's operations will be fully integrated with Air India starting from November 12, marking the culmination of a merger process initiated nearly two years ago.

HP announced Monday it was rebranding its consumer and commercial PC portfolios in a bid to streamline its product offerings. Under the rebranding initiative, HP’s consumer PC lineup will now come with a single prefix, "Omni," followed by a signifier representing the product category.

PepsiCo, the brand that owns the famous potato chips Lay's - has initiated trials to substitute palm oil with a blend of Sunflower Oil and Palmolein Oil in some of its products.

Honor 90 India launch could happen very soon as the Chinese smartphone brand is planning to re-enter the Indian market. Ahead of the official announcement, the pricing of the handset has leaked online. The handset is expected to be powered by a Snapdragon 7 Gen 1 SoC.

Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned. The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.

Micromax is reportedly working towards foray into electric vehicles (EV) market in India, after the smartphone maker has faced stiff competition from Chinese brands. The firm's upcoming venture will initially focus on two-wheeler EVs, according to a report, suggesting it will compete with Indian brands in a crowded market.

Nothing Phone 2 is the company's latest smartphone and the successor to the Nothing Phone 1. In this week’s episode of Orbital, we take a closer look at the Phone 2, which follows a similar design language that Phone 1 drew its initial user base to the brand and but adds more customisability and a bit of complexity to the mix. We also discuss its...

OnePlus foldable smartphone was initially teased earlier this year in February at the Cloud 11 event. Since then there have been speculations about the design, price, launch timeline and other relevant specifications of the purported handset. However, the company has been tight-lipped about the product and has not even confirmed a model name. Now, ...

Lacoste wants to reward the holders of these 11,212 UNDW3 NFTs, which is what its new reward system is all about. Lacoste wishes to let the holders of its ‘Genesis Pass’ UNDW3 NFTs be treated with special creative sessions, video games, exclusive contests, as well as interactive conversations with fellow community members.

SYKY, a digital fashion platform, has initiated a one-year incubator programme that will help digital designers make improvements to their skills. This would eventually uplift the overall qualities of the metaverse and NFT sectors. Fashion house Pet Liger, fashion artist Stephy Fung, photographer GlitchofMind, and digital artist Calvyn Dylin Justus...

Adidas has listed its ALT Dynamic NFT collection on OpenSea. The floor price for first time buyers of Adidas NFTs is ETH 0.75 or $1,438 (roughly Rs. 1.17 lakh). Owners of Adidas’ previously launched NFTs can burn their collectibles and receive a brand new ALT Dynamic NFT with a unique personality based on eight ALT[er] egos.

The initial public offering of Keystone Realtors, which sells properties under the brand 'Rustomjee', received 2 times subscription on the last day of offer today.

Keystone Realtors, which sells properties under the brand 'Rustomjee', on Wednesday said it has fixed a price band of Rs 514-541 a share for its Rs 635-crore initial public offering (IPO).

Global Health Limited, which operates and manages hospitals under the Medanta brand, on Friday said it has set a price band of Rs 319-336 a share for its Rs 2,206 crore initial public offering (IPO).

The initial share-sale of Global Health Limited, which operates and manages hospitals under the Medanta brand, will open for public subscription on November 3.