Zheping Huang, Olivia Poh, Alex Barinka and Yoolim Lee, Bloomberg | Wednesday July 5, 2023
TikTok Shop is a livestreamed marketplace within TikTok, and a gold rush for entrepreneurs seeking fortunes on the worldтАЩs most popular short-video app. For the company, best known for viral dance challenges and owned by ChinaтАЩs ByteDance, TikTok Shop is its fastest-growing feature with a burgeoning fan base in Southeast Asia.
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