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General Motors Expands Onstar Services Beyond Its Vehicle Owner Base
General Motors Co plans to offer subscriptions for its Onstar Guardian security services to anyone in the United States or Canada who wants to download a smartphone app, expanding beyond owners of GM vehicles in a step to generate recurring revenue.
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April Fool becomes yet another marketing gimmick
Companies around the world, from Google to BMW and Sony, have adopted the tradition of goading the gullible on April 1 to show their lighter sides and steal some free publicity.
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General Motors Expands Onstar Services Beyond Its Vehicle Owner Base
General Motors Co plans to offer subscriptions for its Onstar Guardian security services to anyone in the United States or Canada who wants to download a smartphone app, expanding beyond owners of GM vehicles in a step to generate recurring revenue.
-
April Fool becomes yet another marketing gimmick
Companies around the world, from Google to BMW and Sony, have adopted the tradition of goading the gullible on April 1 to show their lighter sides and steal some free publicity.
