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Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
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Tamil Nadu Traders Pour Out Coke, Pepsi, Say Hello To Local Brands
The proposed ban on Coke and Pepsi by retail shops in Tamil Nadu started today. The state's traders are batting for local beverage brands, citing concerns about health. The traders and the Left organisations have been campaigning against the two beverage giants for nearly 30 years. Two years ago, a plot allotted for a bottling plant by Coca Cola ...
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Coca-Cola Ropes In Ranveer Singh As New Face Of Thums Up Campaign
"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India and South West Asia VP Marketing Debabrata Mukherjee said.
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Blog: Support My School: The Journey So Far
When we began the NDTV Coca-Cola Support My School campaign back in 2011, the real motivating factor was one very simple realization - a realization that a large number of girls in our country are actually dropping out of schools because of one single factor, something as basic as not having separate toilets for girls.
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Small is beautiful for Coca-Cola as volumes soar
Case volumes in China rose 12 per cent in the first quarter of the year, boosted by marketing campaigns around the key Chinese New Year holiday shopping period, helping drive a global two percent rise in volumes.
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Sachin Tendulkar, Aishwarya Rai help raise Rs 13.6 crore to fund schools
The Coca Cola - NDTV 'Support My School' campaign raised pledges worth Rs 13.6 crore towards the revitalisation of 272 schools across India via a telethon led by cricket legend Sachin Tendulkar and Bollywood actress Aishwarya Rai Bachchan.
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What Sachin Tendulkar is asking for
Sachin Tendulkar has joined the NDTV-Coca Cola campaign to raise funds for better schools for India's children. The campaign will focus on improving sanitation in schools. Children -especially girls- often drop out of schools after hitting puberty because they don't have working bathrooms.The six-month-campaign - Support-My-School - wil...
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Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
-
Tamil Nadu Traders Pour Out Coke, Pepsi, Say Hello To Local Brands
The proposed ban on Coke and Pepsi by retail shops in Tamil Nadu started today. The state's traders are batting for local beverage brands, citing concerns about health. The traders and the Left organisations have been campaigning against the two beverage giants for nearly 30 years. Two years ago, a plot allotted for a bottling plant by Coca Cola ...
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Coca-Cola Ropes In Ranveer Singh As New Face Of Thums Up Campaign
"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India and South West Asia VP Marketing Debabrata Mukherjee said.
-
Blog: Support My School: The Journey So Far
When we began the NDTV Coca-Cola Support My School campaign back in 2011, the real motivating factor was one very simple realization - a realization that a large number of girls in our country are actually dropping out of schools because of one single factor, something as basic as not having separate toilets for girls.
-
Small is beautiful for Coca-Cola as volumes soar
Case volumes in China rose 12 per cent in the first quarter of the year, boosted by marketing campaigns around the key Chinese New Year holiday shopping period, helping drive a global two percent rise in volumes.
-
Sachin Tendulkar, Aishwarya Rai help raise Rs 13.6 crore to fund schools
The Coca Cola - NDTV 'Support My School' campaign raised pledges worth Rs 13.6 crore towards the revitalisation of 272 schools across India via a telethon led by cricket legend Sachin Tendulkar and Bollywood actress Aishwarya Rai Bachchan.
-
What Sachin Tendulkar is asking for
Sachin Tendulkar has joined the NDTV-Coca Cola campaign to raise funds for better schools for India's children. The campaign will focus on improving sanitation in schools. Children -especially girls- often drop out of schools after hitting puberty because they don't have working bathrooms.The six-month-campaign - Support-My-School - wil...
