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Mukesh Ambani Adopts Familiar Playbook To Disrupt Coke, Pepsi's Hold
Industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market.
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Iconic Campa Cola Brand To Be Relaunched By Reliance - All You Need To Know
The 50-year-old iconic Campa Cola brand is being relaunched by Reliance, much to the delight of internet users.
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Maaza To Become A Billion-Dollar Brand In 2 Years: Coca Cola India
Coca-Cola expects its juice brand Maaza to be another billion-dollar brand in next two years and is not worried about entry of new players such as Reliance Retail in the carbonated beverages market.
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Remember Campa Cola? The Soft Drink Is Set To Return This Diwali
Reliance has recently acquired the soft drink brand Campa from Delhi-based Pure Drinks Group. Read on to know more.
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Coca-Cola Changes Flavour Of Popular Drink; Leaves Twitter In Dismay
Coca Cola is all set to change the flavour of Coke Zero. This comes 36 years after it changed the recipe of one of its drinks.
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Fevicol Had The Best Take On The Cristiano Ronaldo-Coca Cola Controversy
At a recent press conference, star footballer Cristiano Ronaldo picked up two bottles of Coca-Cola and set them aside before holding up a bottle of water. Adhesive brand Fevicol used the controversy as an opportunity to create a hilarious ad.
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In India, Reliance Retail's Private Labels Spook Global Consumer Goods Makers
Products like Snac tac noodles and Yeah! colas are Reliance's private label brands - and billionaire Mr Ambani's not-so-secret weapons as he sets his sights on dominating the grocery market
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Coca-Cola Planning To Launch Paper Bottles To Prevent Plastic Pollution
Popular soft-drink brand Coca-Cola has announced that they are testing new paper bottles that are environment-friendly and sustainable.
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Facebook No Longer Among Top 10 Best Brands Globally: Interbrand
Apple led the top 100 best brands' list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.
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Sunny Leone Says She 'Wears What She Wants To, Doesn't Get Bothered By Trolls'
Sunny Leone said: "I feel being a celebrity, we get trolled every day but I don't necessarily get bothered by trolls."
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Coca Cola, Pepsi, Nestle Top Ocean Polluters: Report On Plastic Pollution
"These brand audits offer undeniable proof of the role that corporations play in perpetuating the global plastic pollution crisis," said Von Hernandez, the Global Coordinator of Break Free From Plastic, at the presentation of the study in Manila.
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Apple Named Most Valuable Brand in the World for Fifth Consecutive Year: Interbrand
Out of the 100 Best Global Brands by Interbrand, 15 are from technology sector while 16 from automotive.
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Tamil Nadu Traders Pour Out Coke, Pepsi, Say Hello To Local Brands
The proposed ban on Coke and Pepsi by retail shops in Tamil Nadu started today. The state's traders are batting for local beverage brands, citing concerns about health. The traders and the Left organisations have been campaigning against the two beverage giants for nearly 30 years. Two years ago, a plot allotted for a bottling plant by Coca Cola ...
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Coca-Cola Ropes In Ranveer Singh As New Face Of Thums Up Campaign
"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India and South West Asia VP Marketing Debabrata Mukherjee said.
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Coca-Cola No. 1 in Japan with Drinks Galore, but not Coke
Coca-Cola has been the No. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst.
-
Mukesh Ambani Adopts Familiar Playbook To Disrupt Coke, Pepsi's Hold
Industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market.
-
Iconic Campa Cola Brand To Be Relaunched By Reliance - All You Need To Know
The 50-year-old iconic Campa Cola brand is being relaunched by Reliance, much to the delight of internet users.
-
Maaza To Become A Billion-Dollar Brand In 2 Years: Coca Cola India
Coca-Cola expects its juice brand Maaza to be another billion-dollar brand in next two years and is not worried about entry of new players such as Reliance Retail in the carbonated beverages market.
-
Remember Campa Cola? The Soft Drink Is Set To Return This Diwali
Reliance has recently acquired the soft drink brand Campa from Delhi-based Pure Drinks Group. Read on to know more.
-
Coca-Cola Changes Flavour Of Popular Drink; Leaves Twitter In Dismay
Coca Cola is all set to change the flavour of Coke Zero. This comes 36 years after it changed the recipe of one of its drinks.
-
Fevicol Had The Best Take On The Cristiano Ronaldo-Coca Cola Controversy
At a recent press conference, star footballer Cristiano Ronaldo picked up two bottles of Coca-Cola and set them aside before holding up a bottle of water. Adhesive brand Fevicol used the controversy as an opportunity to create a hilarious ad.
-
In India, Reliance Retail's Private Labels Spook Global Consumer Goods Makers
Products like Snac tac noodles and Yeah! colas are Reliance's private label brands - and billionaire Mr Ambani's not-so-secret weapons as he sets his sights on dominating the grocery market
-
Coca-Cola Planning To Launch Paper Bottles To Prevent Plastic Pollution
Popular soft-drink brand Coca-Cola has announced that they are testing new paper bottles that are environment-friendly and sustainable.
-
Facebook No Longer Among Top 10 Best Brands Globally: Interbrand
Apple led the top 100 best brands' list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.
-
Sunny Leone Says She 'Wears What She Wants To, Doesn't Get Bothered By Trolls'
Sunny Leone said: "I feel being a celebrity, we get trolled every day but I don't necessarily get bothered by trolls."
-
Coca Cola, Pepsi, Nestle Top Ocean Polluters: Report On Plastic Pollution
"These brand audits offer undeniable proof of the role that corporations play in perpetuating the global plastic pollution crisis," said Von Hernandez, the Global Coordinator of Break Free From Plastic, at the presentation of the study in Manila.
-
Apple Named Most Valuable Brand in the World for Fifth Consecutive Year: Interbrand
Out of the 100 Best Global Brands by Interbrand, 15 are from technology sector while 16 from automotive.
-
Tamil Nadu Traders Pour Out Coke, Pepsi, Say Hello To Local Brands
The proposed ban on Coke and Pepsi by retail shops in Tamil Nadu started today. The state's traders are batting for local beverage brands, citing concerns about health. The traders and the Left organisations have been campaigning against the two beverage giants for nearly 30 years. Two years ago, a plot allotted for a bottling plant by Coca Cola ...
-
Coca-Cola Ropes In Ranveer Singh As New Face Of Thums Up Campaign
"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India and South West Asia VP Marketing Debabrata Mukherjee said.
-
Coca-Cola No. 1 in Japan with Drinks Galore, but not Coke
Coca-Cola has been the No. 1 beverage maker in Japan for half a century, but it's not thanks to the popularity of Coke. Instead, the American soft-drink brand has adapted to the quirky ways this society quenches its thirst.
