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OYO Swings Into Cricket Season With 6000 Free Stays And Fun Ad Campaign
Cricket season is upon us, and global travel technology company OYO is adding to the excitement with an exclusive offer for fans- 6,000 free stays across its premium properties like SUNDAY Hotels, Palette Hotels, and OYO Townhouses across India
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Generative AI Being Used by Advertisers Across Firms, With Risks of Copyright and Security Involved
Generative AI softwares like ChatGPT and DALL-E are being used by some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever to cut costs and increase productivity. But many companies remain wary of security and copyright risks as well as the dangers of unintended biases.
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Twitter Slammed by Firms Over Ads Displayed Next to Child Pornography Accounts, Ad Campaigns Suspended
Twitter was slammed by major advertisers like Dyson, Mazda, and Ecolab over the platform displaying their ads next to accounts and tweets related to child pornography. The companies said they have suspended or removed their ads from the microblogging service, after promotions for 30 brands ranging from Disney to Coca-Cola and NBC Universal to a chi...
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Instagram Pauses TikTok-Style Redesign After Complaints, Says Shift to Video Inevitable: Report
Instagram head Adam Mosseri told Platfomer’s Casey Newton that the image and video sharing service was pausing its TikTok style redesign. The changes to the service included promoting short-form video, and displaying it full-screen like TikTok, while recommending posts from strangers. The company has seen widespread protests from users, including...
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From Pepsi-Salman Khan to Ageas-Sachin Tendulkar: How These Ads Are Putting Deepfake Technology to Use
Brands are increasingly using deepfake technology to talk to customers. From using celebrities to talk to themselves in ads to creating customised wishes for users, companies are leveraging the technology for creative promotions. Here are some of the recent advertisements and campaigns from brands in India.
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SolarWinds Hack Was 'Largest and Most Sophisticated Attack' Ever, Microsoft President Brad Smith Says
A hacking campaign that used a US tech company as a springboard to compromise a raft of US government agencies is "the largest and most sophisticated attack the world has ever seen," Microsoft President Brad Smith said.
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Joe Biden Administration Vows to Protect US Telecoms Network From Huawei Security Threat
The Joe Biden administration will work to safeguard American telecoms networks from "untrusted vendors" like Huawei that threaten national security, the White House said, offering some insight into its plans for China's top telecoms equipment company, long in Washington's crosshairs.
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Twitter Briefly Restricts Trump Campaign Account, Republicans Decry Company's Actions
US President Donald Trump's re-election campaign's Twitter account was briefly restricted on Thursday, causing an outcry from Republican lawmakers who accused social media companies of acting like "speech police" and vowing to hold Twitter responsible.
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Facebook Ad Boycott: VW, Adidas, Puma Join #StopHateForProfit Campaign Over Hate Speech
German giants Volkswagen, Puma and Adidas on Tuesday joined a growing advertiser boycott over hate speech against Facebook, following major consumer companies like Levi's and Coca-Cola.
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India Investment Body Backs Incentives for Samsung Display Plant in Uttar Pradesh
Samsung Electronics should get tax and other incentives from Uttar Pradesh as the South Korean company looks to invest some Rs. 5,367 crores ($705.75 million) in a smartphone display manufacturing plant in the state, India's lead investment promotion body said in a letter.
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48-Hour Ad Ban, 3-Hour Takedowns: Social Media Firms Adopt Election Code
No political campaign will be allowed on major social media platforms like Facebook, Twitter and WhatsApp 48 hours before voting, the internet companies said on Wednesday. Any request to take down political content during this period from the Election Commission will be addressed within three hours, they added.
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Indian Techies, IT Firms Fret As Donald Trump Orders H-1B Visa Review
Trump's decision was not a huge surprise, given his election campaign pledge to put American jobs first. But the executive order he signed, though vague in many areas, has prompted thousands of foreign workers already in the United States or applying for visas to work there to re-think their plans. Companies who send them also face huge uncertainty...
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SBI In 'Hall Of Shame' List Of Banks Funding Cluster Bomb Makers
State Bank of India (SBI) has been named in a 'Hall of Shame' list of 158 banking and financial institutions globally that have invested billions of dollars in companies making cluster bombs.
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This Landlord Said 'Like' Me On Facebook Or Get Evicted
Just one of the extreme ways companies are trying to get liked on Facebook.
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India Story is Very Exciting One: Microsoft
Microsoft recognises India as a "growth opportunity", a senior company executive has said as he voiced enthusiasm over the potential of combining the firm's technological tools with the country's ambitious campaigns like 'Make in India' and 'Digital India'.
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OYO Swings Into Cricket Season With 6000 Free Stays And Fun Ad Campaign
Cricket season is upon us, and global travel technology company OYO is adding to the excitement with an exclusive offer for fans- 6,000 free stays across its premium properties like SUNDAY Hotels, Palette Hotels, and OYO Townhouses across India
-
Generative AI Being Used by Advertisers Across Firms, With Risks of Copyright and Security Involved
Generative AI softwares like ChatGPT and DALL-E are being used by some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever to cut costs and increase productivity. But many companies remain wary of security and copyright risks as well as the dangers of unintended biases.
-
Twitter Slammed by Firms Over Ads Displayed Next to Child Pornography Accounts, Ad Campaigns Suspended
Twitter was slammed by major advertisers like Dyson, Mazda, and Ecolab over the platform displaying their ads next to accounts and tweets related to child pornography. The companies said they have suspended or removed their ads from the microblogging service, after promotions for 30 brands ranging from Disney to Coca-Cola and NBC Universal to a chi...
-
Instagram Pauses TikTok-Style Redesign After Complaints, Says Shift to Video Inevitable: Report
Instagram head Adam Mosseri told Platfomer’s Casey Newton that the image and video sharing service was pausing its TikTok style redesign. The changes to the service included promoting short-form video, and displaying it full-screen like TikTok, while recommending posts from strangers. The company has seen widespread protests from users, including...
-
From Pepsi-Salman Khan to Ageas-Sachin Tendulkar: How These Ads Are Putting Deepfake Technology to Use
Brands are increasingly using deepfake technology to talk to customers. From using celebrities to talk to themselves in ads to creating customised wishes for users, companies are leveraging the technology for creative promotions. Here are some of the recent advertisements and campaigns from brands in India.
-
SolarWinds Hack Was 'Largest and Most Sophisticated Attack' Ever, Microsoft President Brad Smith Says
A hacking campaign that used a US tech company as a springboard to compromise a raft of US government agencies is "the largest and most sophisticated attack the world has ever seen," Microsoft President Brad Smith said.
-
Joe Biden Administration Vows to Protect US Telecoms Network From Huawei Security Threat
The Joe Biden administration will work to safeguard American telecoms networks from "untrusted vendors" like Huawei that threaten national security, the White House said, offering some insight into its plans for China's top telecoms equipment company, long in Washington's crosshairs.
-
Twitter Briefly Restricts Trump Campaign Account, Republicans Decry Company's Actions
US President Donald Trump's re-election campaign's Twitter account was briefly restricted on Thursday, causing an outcry from Republican lawmakers who accused social media companies of acting like "speech police" and vowing to hold Twitter responsible.
-
Facebook Ad Boycott: VW, Adidas, Puma Join #StopHateForProfit Campaign Over Hate Speech
German giants Volkswagen, Puma and Adidas on Tuesday joined a growing advertiser boycott over hate speech against Facebook, following major consumer companies like Levi's and Coca-Cola.
-
India Investment Body Backs Incentives for Samsung Display Plant in Uttar Pradesh
Samsung Electronics should get tax and other incentives from Uttar Pradesh as the South Korean company looks to invest some Rs. 5,367 crores ($705.75 million) in a smartphone display manufacturing plant in the state, India's lead investment promotion body said in a letter.
-
48-Hour Ad Ban, 3-Hour Takedowns: Social Media Firms Adopt Election Code
No political campaign will be allowed on major social media platforms like Facebook, Twitter and WhatsApp 48 hours before voting, the internet companies said on Wednesday. Any request to take down political content during this period from the Election Commission will be addressed within three hours, they added.
-
Indian Techies, IT Firms Fret As Donald Trump Orders H-1B Visa Review
Trump's decision was not a huge surprise, given his election campaign pledge to put American jobs first. But the executive order he signed, though vague in many areas, has prompted thousands of foreign workers already in the United States or applying for visas to work there to re-think their plans. Companies who send them also face huge uncertainty...
-
SBI In 'Hall Of Shame' List Of Banks Funding Cluster Bomb Makers
State Bank of India (SBI) has been named in a 'Hall of Shame' list of 158 banking and financial institutions globally that have invested billions of dollars in companies making cluster bombs.
-
This Landlord Said 'Like' Me On Facebook Or Get Evicted
Just one of the extreme ways companies are trying to get liked on Facebook.
-
India Story is Very Exciting One: Microsoft
Microsoft recognises India as a "growth opportunity", a senior company executive has said as he voiced enthusiasm over the potential of combining the firm's technological tools with the country's ambitious campaigns like 'Make in India' and 'Digital India'.
