Content Marketing

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In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...

YouTube Shopping has been launched in India, as the company looks to expand monetisation options for video creators in the country. Eligible creators can tag brands in their content and earn commissions when customers make purchases. The YouTube Shopping affiliate marketing program will collaborate with Flipkart and Myntra at launch.

Dubai’s Virtual Asset Regulatory Authority (VARA) has announced that marketing content related to digital assets should carry a disclaimer notifying people that engaging with digital assets could be financially risky.

Avvatar India has significantly transformed the market, achieving a remarkable fourfold growth since the last couple of years.

Apple's partnership with India's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.

A two-word post on social media by the chief executive of a content marketing company has snowballed into a massive battle of narratives, three days after Anuradha Tiwari posted a photo of herself with the caption, "Brahmin genes."

Netflix removed its Basic ad-free plan in the US and the UK last year for new subscribers. Prior to the discontinuation, it was the cheapest way for subscribers to watch content on Netflix without ads. Now, the change is said to be introduced for existing users too, according to claims on social media.

Netflix may introduce a free plan, enabling users to consume its content without having to pay for it, but with ads, according to a report. The video-streaming platform is said to be considering introducing a free plan in select markets around the world including Asia and Europe – regions where other networks also offer free TV plans.

Adobe announced the general availability of the Adobe Experience Platform (AEP) AI assistant on Thursday. The AEP is a customer experience management platform using which businesses can monitor and analyse customer data and execute marketing campaigns for their products and services. The platform’s AI assistant was first previewed at the Adobe Su...

Google and Meta have reportedly joined OpenAI in the artificial intelligence (AI) content licensing war. OpenAI has been making numerous deals with news publishers and other websites to access their data to train its AI models. As per a report, Google and Meta have also entered the market to strike content licensing deals with Hollywood studios. It...

The concept of SocialFi is to bridge the gap that exists between existing social networking platforms and Web3. It gives users more control over their content, more freedom of speech, and also lets them monetise their content.

Shares of Nestle India on Thursday declined over 3 per cent amid reports that the global FMCG major sold infant milk products with more sugar content in less developed countries.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

PlayStation VR2 is set to get support for VR games on PC this year, Sony has announced. The company confirmed Wednesday that it was testing the ability for PS VR2 to play PC VR games in addition to the already supported titles available via PS5. The PS VR2 launched in international markets in February 2023, and it made its India debut in December. ...

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In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...

YouTube Shopping has been launched in India, as the company looks to expand monetisation options for video creators in the country. Eligible creators can tag brands in their content and earn commissions when customers make purchases. The YouTube Shopping affiliate marketing program will collaborate with Flipkart and Myntra at launch.

Dubai’s Virtual Asset Regulatory Authority (VARA) has announced that marketing content related to digital assets should carry a disclaimer notifying people that engaging with digital assets could be financially risky.

Avvatar India has significantly transformed the market, achieving a remarkable fourfold growth since the last couple of years.

Apple's partnership with India's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.

A two-word post on social media by the chief executive of a content marketing company has snowballed into a massive battle of narratives, three days after Anuradha Tiwari posted a photo of herself with the caption, "Brahmin genes."

Netflix removed its Basic ad-free plan in the US and the UK last year for new subscribers. Prior to the discontinuation, it was the cheapest way for subscribers to watch content on Netflix without ads. Now, the change is said to be introduced for existing users too, according to claims on social media.

Netflix may introduce a free plan, enabling users to consume its content without having to pay for it, but with ads, according to a report. The video-streaming platform is said to be considering introducing a free plan in select markets around the world including Asia and Europe – regions where other networks also offer free TV plans.

Adobe announced the general availability of the Adobe Experience Platform (AEP) AI assistant on Thursday. The AEP is a customer experience management platform using which businesses can monitor and analyse customer data and execute marketing campaigns for their products and services. The platform’s AI assistant was first previewed at the Adobe Su...

Google and Meta have reportedly joined OpenAI in the artificial intelligence (AI) content licensing war. OpenAI has been making numerous deals with news publishers and other websites to access their data to train its AI models. As per a report, Google and Meta have also entered the market to strike content licensing deals with Hollywood studios. It...

The concept of SocialFi is to bridge the gap that exists between existing social networking platforms and Web3. It gives users more control over their content, more freedom of speech, and also lets them monetise their content.

Shares of Nestle India on Thursday declined over 3 per cent amid reports that the global FMCG major sold infant milk products with more sugar content in less developed countries.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

PlayStation VR2 is set to get support for VR games on PC this year, Sony has announced. The company confirmed Wednesday that it was testing the ability for PS VR2 to play PC VR games in addition to the already supported titles available via PS5. The PS VR2 launched in international markets in February 2023, and it made its India debut in December. ...