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Snapchat Introduces Sponsored AI Lenses to Let Brands Create Immersive AI-Generated Experiences
Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has been building out its augmented re...
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Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers
Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) and generative AI elements to create unique and immersive video effects. Currently, these features are only available on the platform’s premium sub...
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How to Unlock the Butterflies Lens on Snapchat?
Snapchat's Butterflies Lens is a popular augmented reality effect that adds animated butterflies to your photos and videos, creating a whimsical and enchanting look. Unlocking this lens is easy and can be done in multiple ways. You can search for "Paper Butterflies" in the Lens Explorer, scan a Snapcode linked to the lens, or tap on the lens name w...
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CES 2023: How Companies Are Bringing Smelling and Touching to the Metaverse
Technology firms have showcased innovations to improve experiences in the metaverse at the 2023 International Consumer Electronics Show, or CES 2023. OVR Technology's headset contains a cartridge with eight primary aromas that can be combined to create different scents and could debut this year. Another firm, Flare, will launch a VR dating app call...
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Pokemon Go Creator Thinks Metaverse Needs to Keep It 'Real'
Niantic Labs CEO John Hanke has been working on technology that helps people navigate and enjoy places in the real world since he helped create Google Maps nearly 20 years ago. So it's not surprising that he isn't a fan of the current hyperbole surrounding the notion that technology is poised to hatch a “metaverse”.
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Metaverse Could Be Worse Than Social Media, Inventor of First AR System Warns
With big tech drifting towards virtual reality (VR) and augmented reality (AR), creating space to accommodate the metaverse, there is an intense debate underway about the limits — or rather a lack of it — of this new technology. One of the major concerns among skeptics is that the metaverse could lead to an end of reality as we know it.
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Pokemon Go Developers Niantic Partners With Fold to Launch 'Real World Metaverse' With Bitcoin Rewards
Fold, a reward and payments app has partnered with Niantic to create the Fold AR beta app, which overlays Bitcoin prizes over the real world.
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Snap Launches Arcadia Studio to Create Augmented Reality Advertisements
Snap said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person's view of the real world.
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Snap to Introduce New Version of Spectacles Augmented Reality Glasses to Aid Artists and Developers
Snap, owner of photo messaging app Snapchat, is developing new augmented reality (AR) glasses. The first to feature AR, Spectacles is a part of a push to create ways for users to interact with their environment.
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Nintendo Partners With Pokemon Go Maker Niantic on Pikmin Mobile Game
Nintendo said it is partnering with Pokemon Go app developer Niantic to create augmented reality (AR) titles, with a Pikmin-themed app launching this year.
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Snapchat Launches New Snap Lenses For Coronavirus Using AR for Social Distancing
Snapchat has come up with two new Snapchat lenses that encourage social distancing, and give users tips on how to stay healthy. The company has come up with two new lenses - 'My Social Distance' lens and another lens that comes with health tips like animated hand wash reminders. The new lenses have been created by Snapchat in collaboration with the...
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Mozilla Firefox Reality Browser for VR, AR Headsets Launched
Mozilla has released a demo video of Firefox Reality running on HTC Vive Focus.
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Google Pixel Phones Get Star Wars and Stranger Things AR Stickers
Users can choose from a plethora of AR stickers to create their own stories. This feature works right from the camera app and will be exclusive to the Pixel and Pixel 2.
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Apple, Accenture Team Up on iPhone, iPad Apps for Businesses
Accenture will create special teams dedicated to helping its customers, which include banks and retailers, write iOS apps.
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ARKit Could Be iOS 11’s Killer Feature: What You Need to Know to Get Started
With iOS 11 augmented reality comes to Apple as the ARKit, and it could very well make AR a reality on iPhones and iPads alike.
-
Snapchat Introduces Sponsored AI Lenses to Let Brands Create Immersive AI-Generated Experiences
Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has been building out its augmented re...
-
Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers
Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) and generative AI elements to create unique and immersive video effects. Currently, these features are only available on the platform’s premium sub...
-
How to Unlock the Butterflies Lens on Snapchat?
Snapchat's Butterflies Lens is a popular augmented reality effect that adds animated butterflies to your photos and videos, creating a whimsical and enchanting look. Unlocking this lens is easy and can be done in multiple ways. You can search for "Paper Butterflies" in the Lens Explorer, scan a Snapcode linked to the lens, or tap on the lens name w...
-
CES 2023: How Companies Are Bringing Smelling and Touching to the Metaverse
Technology firms have showcased innovations to improve experiences in the metaverse at the 2023 International Consumer Electronics Show, or CES 2023. OVR Technology's headset contains a cartridge with eight primary aromas that can be combined to create different scents and could debut this year. Another firm, Flare, will launch a VR dating app call...
-
Pokemon Go Creator Thinks Metaverse Needs to Keep It 'Real'
Niantic Labs CEO John Hanke has been working on technology that helps people navigate and enjoy places in the real world since he helped create Google Maps nearly 20 years ago. So it's not surprising that he isn't a fan of the current hyperbole surrounding the notion that technology is poised to hatch a “metaverse”.
-
Metaverse Could Be Worse Than Social Media, Inventor of First AR System Warns
With big tech drifting towards virtual reality (VR) and augmented reality (AR), creating space to accommodate the metaverse, there is an intense debate underway about the limits — or rather a lack of it — of this new technology. One of the major concerns among skeptics is that the metaverse could lead to an end of reality as we know it.
-
Pokemon Go Developers Niantic Partners With Fold to Launch 'Real World Metaverse' With Bitcoin Rewards
Fold, a reward and payments app has partnered with Niantic to create the Fold AR beta app, which overlays Bitcoin prizes over the real world.
-
Snap Launches Arcadia Studio to Create Augmented Reality Advertisements
Snap said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person's view of the real world.
-
Snap to Introduce New Version of Spectacles Augmented Reality Glasses to Aid Artists and Developers
Snap, owner of photo messaging app Snapchat, is developing new augmented reality (AR) glasses. The first to feature AR, Spectacles is a part of a push to create ways for users to interact with their environment.
-
Nintendo Partners With Pokemon Go Maker Niantic on Pikmin Mobile Game
Nintendo said it is partnering with Pokemon Go app developer Niantic to create augmented reality (AR) titles, with a Pikmin-themed app launching this year.
-
Snapchat Launches New Snap Lenses For Coronavirus Using AR for Social Distancing
Snapchat has come up with two new Snapchat lenses that encourage social distancing, and give users tips on how to stay healthy. The company has come up with two new lenses - 'My Social Distance' lens and another lens that comes with health tips like animated hand wash reminders. The new lenses have been created by Snapchat in collaboration with the...
-
Mozilla Firefox Reality Browser for VR, AR Headsets Launched
Mozilla has released a demo video of Firefox Reality running on HTC Vive Focus.
-
Google Pixel Phones Get Star Wars and Stranger Things AR Stickers
Users can choose from a plethora of AR stickers to create their own stories. This feature works right from the camera app and will be exclusive to the Pixel and Pixel 2.
-
Apple, Accenture Team Up on iPhone, iPad Apps for Businesses
Accenture will create special teams dedicated to helping its customers, which include banks and retailers, write iOS apps.
-
ARKit Could Be iOS 11’s Killer Feature: What You Need to Know to Get Started
With iOS 11 augmented reality comes to Apple as the ARKit, and it could very well make AR a reality on iPhones and iPads alike.
