Creative Marketing
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Zomato CEO Deepinder Goyal Congratulates Swiggy On Entering Stock Market
In 2021, Zomato shared a similar creative on social media after it went public.
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TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
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Race For Blockbuster Weight-Loss Drugs Pushes Indians To Gray Market
The race to score blockbuster weight-loss drugs is pushing one of the world's largest populations of obese people to creative lengths.
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CyberPowerPC Enters India, Will Introduce Its Gaming Rigs and Configurators in the Market
CyberPowerPC, a California-based gaming PC company, officially entered India on Wednesday following the announcement of CyberPowerPC India, a joint venture between the parent company and Delhi-NCR-based Creative Newtech. This initiative marks the company’s first foray into Asia. The company has confirmed that it will introduce its lineup of gamin...
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Bengaluru Supermarket's Creative Marketing Approach Evokes Nostalgia On The Internet
A Bengaluru-based supermarket features displays showcasing vintage candy wrappers, stirring nostalgic sentiments across the internet.
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Desi Mom Gives Son "Daal Sample" To Get From Market, Internet Is In Splits
A desi mom got creative while purchasing groceries through her son. She sent along a "daal sample" with him and it left the internet in splits!
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Pakistani Vendor's Unique 'Waka Waka' Mango Sales Strategy Goes Viral
Viral Video: The video showcases a fruit vendor selling fruits in a unique and intriguing manner. Take a look at the interesting comments left by users.
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KHI KHI: Where Laughter Meets Gastronomic Delights - Tarun Sibal's Playful Twist On Indian Cuisine
Tarun Sibal's newest culinary adventure in Delhi's vibrant Basant Lok offers a whimsical journey of laughter, delectable Indian fare, and creative cocktails.
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XDefiant Closed Beta Impressions: Ubisoft’s Crossover Shooter Is a Lukewarm Experience
XDefiant Closed Beta Impressions: While XDefiant’s core gameplay is slickly executed, I’m struggling to see its appeal in the long run. In a market that’s already filled to the brim with arcade shooters bolstered by ability-honing operators, Ubisoft isn’t offering anything new here, ultimately feeling like an unneeded addition. Some new and...
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"Now Hiring Non-Stupid People": Sign At US Pizza Shop Draws Attention
A restaurant in Ohio, United States, is making use of its sign board in quite a creative way. Read on to know more about it.
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From Twitter Buyout To Data Privacy Law: Social Media Undergoes Reset In 2022
2022 gave a tonne of new ways for users and platforms to reward creativity, and pay the creators. Tumblr launched tip jar feature and YouTube announced new pathways for creators to make money for their content.
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'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side
The global influencer market is estimated to be worth $13.8 billion (roughly Rs. 1,08,900 crore) in 2021, but experts have uncovered a huge gap between those who find lucrative careers as influencers and everyone else. Influencers are expected to assess their own value and determine fees for their work, often undervaluing their own creative labour....
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Apple Ends iPod Line After 20 Years: A History of the Iconic Music Player, Major Models and Launch Dates
Apple has discontinued iPod touch essentially ending the iPod lineup for good. Here is a brief history and important dates of iPods evolution.
-
"Don't Have It Elon": Amul Shares Witty Topical After Elon Musk Buys Twitter
Elon Musk recently acquired social media giant Twitter, and food brand Amul shared a witty and creative topical about the same.
-
From Pepsi-Salman Khan to Ageas-Sachin Tendulkar: How These Ads Are Putting Deepfake Technology to Use
Brands are increasingly using deepfake technology to talk to customers. From using celebrities to talk to themselves in ads to creating customised wishes for users, companies are leveraging the technology for creative promotions. Here are some of the recent advertisements and campaigns from brands in India.
-
Zomato CEO Deepinder Goyal Congratulates Swiggy On Entering Stock Market
In 2021, Zomato shared a similar creative on social media after it went public.
-
TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
-
Race For Blockbuster Weight-Loss Drugs Pushes Indians To Gray Market
The race to score blockbuster weight-loss drugs is pushing one of the world's largest populations of obese people to creative lengths.
-
CyberPowerPC Enters India, Will Introduce Its Gaming Rigs and Configurators in the Market
CyberPowerPC, a California-based gaming PC company, officially entered India on Wednesday following the announcement of CyberPowerPC India, a joint venture between the parent company and Delhi-NCR-based Creative Newtech. This initiative marks the company’s first foray into Asia. The company has confirmed that it will introduce its lineup of gamin...
-
Bengaluru Supermarket's Creative Marketing Approach Evokes Nostalgia On The Internet
A Bengaluru-based supermarket features displays showcasing vintage candy wrappers, stirring nostalgic sentiments across the internet.
-
Desi Mom Gives Son "Daal Sample" To Get From Market, Internet Is In Splits
A desi mom got creative while purchasing groceries through her son. She sent along a "daal sample" with him and it left the internet in splits!
-
Pakistani Vendor's Unique 'Waka Waka' Mango Sales Strategy Goes Viral
Viral Video: The video showcases a fruit vendor selling fruits in a unique and intriguing manner. Take a look at the interesting comments left by users.
-
KHI KHI: Where Laughter Meets Gastronomic Delights - Tarun Sibal's Playful Twist On Indian Cuisine
Tarun Sibal's newest culinary adventure in Delhi's vibrant Basant Lok offers a whimsical journey of laughter, delectable Indian fare, and creative cocktails.
-
XDefiant Closed Beta Impressions: Ubisoft’s Crossover Shooter Is a Lukewarm Experience
XDefiant Closed Beta Impressions: While XDefiant’s core gameplay is slickly executed, I’m struggling to see its appeal in the long run. In a market that’s already filled to the brim with arcade shooters bolstered by ability-honing operators, Ubisoft isn’t offering anything new here, ultimately feeling like an unneeded addition. Some new and...
-
"Now Hiring Non-Stupid People": Sign At US Pizza Shop Draws Attention
A restaurant in Ohio, United States, is making use of its sign board in quite a creative way. Read on to know more about it.
-
From Twitter Buyout To Data Privacy Law: Social Media Undergoes Reset In 2022
2022 gave a tonne of new ways for users and platforms to reward creativity, and pay the creators. Tumblr launched tip jar feature and YouTube announced new pathways for creators to make money for their content.
-
'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side
The global influencer market is estimated to be worth $13.8 billion (roughly Rs. 1,08,900 crore) in 2021, but experts have uncovered a huge gap between those who find lucrative careers as influencers and everyone else. Influencers are expected to assess their own value and determine fees for their work, often undervaluing their own creative labour....
-
Apple Ends iPod Line After 20 Years: A History of the Iconic Music Player, Major Models and Launch Dates
Apple has discontinued iPod touch essentially ending the iPod lineup for good. Here is a brief history and important dates of iPods evolution.
-
"Don't Have It Elon": Amul Shares Witty Topical After Elon Musk Buys Twitter
Elon Musk recently acquired social media giant Twitter, and food brand Amul shared a witty and creative topical about the same.
-
From Pepsi-Salman Khan to Ageas-Sachin Tendulkar: How These Ads Are Putting Deepfake Technology to Use
Brands are increasingly using deepfake technology to talk to customers. From using celebrities to talk to themselves in ads to creating customised wishes for users, companies are leveraging the technology for creative promotions. Here are some of the recent advertisements and campaigns from brands in India.
