Dhoom 3 Marketing

BMW Motorrad has launched the S1000R in India and has priced it at 22.83 lakh (ex-showroom Mumbai). Having seen the bike in Dhoom 3 recently, BMW thinks that there is a market in India for a street-naked motorcycle.

When Aamir Khan declared that the Dhoom: 3 marketing strategy was based on the 'less is more' principle, he could hardly have imagined that promotions of the film would become less about Dhoom: 3 and more about the reported Ranbir Kapoor-Katrina Kaif romance.

Yash Raj Films' Dhoom 3 is ready to come out on December 20 and producer Aditya Chopra, looking for a unique marketing strategy, won't settle for anything less than a "never before idea" to promote the movie.

He is known to be a firm strategist in the industry and looks like staying true to his image, Aamir Khan is leaving no stone unturned to follow up on the promotions and the marketing plans for his upcoming film, Dhoom: 3.

SRK and Aamir Khan have done it and to great effect. It now is Abhishek Bachchan's turn to get involved in the marketing strategies of all his films.

BMW Motorrad has launched the S1000R in India and has priced it at 22.83 lakh (ex-showroom Mumbai). Having seen the bike in Dhoom 3 recently, BMW thinks that there is a market in India for a street-naked motorcycle.

When Aamir Khan declared that the Dhoom: 3 marketing strategy was based on the 'less is more' principle, he could hardly have imagined that promotions of the film would become less about Dhoom: 3 and more about the reported Ranbir Kapoor-Katrina Kaif romance.

Yash Raj Films' Dhoom 3 is ready to come out on December 20 and producer Aditya Chopra, looking for a unique marketing strategy, won't settle for anything less than a "never before idea" to promote the movie.

He is known to be a firm strategist in the industry and looks like staying true to his image, Aamir Khan is leaving no stone unturned to follow up on the promotions and the marketing plans for his upcoming film, Dhoom: 3.

SRK and Aamir Khan have done it and to great effect. It now is Abhishek Bachchan's turn to get involved in the marketing strategies of all his films.