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Twitter Teams Up With Ad Verification Firms to Show Advertisers Tweet-Level Analytics, Verified Views
Twitter has teamed up with Integral Ad Science and DoubleVerify to provide advertisers with tweet-level analytics on content that appears next to their ads, according to the firms. Both firms use technology to independently verify that digital ads are viewed by real people on the platform.
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Elon Musk Said to Target Advertising Tech Firms in Twitter Suit Over Takeover Deal
Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter, is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.
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YouTube to Provide Viewability of Ads to Advertisers: Report
Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.
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Twitter Teams Up With Ad Verification Firms to Show Advertisers Tweet-Level Analytics, Verified Views
Twitter has teamed up with Integral Ad Science and DoubleVerify to provide advertisers with tweet-level analytics on content that appears next to their ads, according to the firms. Both firms use technology to independently verify that digital ads are viewed by real people on the platform.
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Elon Musk Said to Target Advertising Tech Firms in Twitter Suit Over Takeover Deal
Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter, is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.
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YouTube to Provide Viewability of Ads to Advertisers: Report
Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.
