Ed-a-mama

A host of celebrity owned brands have flooded the market but how many of them are really relevant, the question resounds

Reliance Retail Ventures Ltd (RRVL) has entered into a joint venture with Alia Bhatt's kids and maternity wear brand, Ed-a-Mamma, acquiring a 51% stake in the clothing company.

A host of celebrity owned brands have flooded the market but how many of them are really relevant, the question resounds

Reliance Retail Ventures Ltd (RRVL) has entered into a joint venture with Alia Bhatt's kids and maternity wear brand, Ed-a-Mamma, acquiring a 51% stake in the clothing company.