Offbeat | Written by Sanya Jain | Saturday January 30, 2021
"Just two kids from a small town in Pakistan, who escaped their conservative families" is how Sidra Qasim describes herself and her husband, Waqas Ali. Sidra and Waqas are today the power couple behind Atoms - a New York-based footwear brand known for its quarter sizes and comfortable sneakers. But the road to success was not an easy one for them.
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