Flaunt Your Wealth Challenge

Chinese social media users have seized on a viral meme in which people are pictured literally rolling in their own wealth, spawning a range of cheeky counter-posts poking fun at the country's nouveau riche.

Chinese social media users have seized on a viral meme in which people are pictured literally rolling in their own wealth, spawning a range of cheeky counter-posts poking fun at the country's nouveau riche.