Integral Ad Science

Twitter has teamed up with Integral Ad Science and DoubleVerify to provide advertisers with tweet-level analytics on content that appears next to their ads, according to the firms. Both firms use technology to independently verify that digital ads are viewed by real people on the platform.

Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.

Twitter has teamed up with Integral Ad Science and DoubleVerify to provide advertisers with tweet-level analytics on content that appears next to their ads, according to the firms. Both firms use technology to independently verify that digital ads are viewed by real people on the platform.

Google Inc's YouTube is planning to provide advertisers with data on how many of the ads on its internet video service can be seen by viewers, in response to advertiser complaints, according to the Financial Times.