Itc Noodles

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  ITC Bets Big On Food Business

  ITC, which launched its Yipee brand of noodles in 2010, entered the ghee and dairy whitener business last year.

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  To Counter Patanjali, Nestle Plans To Launch 25 Products

  Having 'weathered' the Maggi storm, Nestle India is embarking on a product offensive, launching up to 25 products across various categories to fend off 'disruptive competition' from new rivals like Patanjali.

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  ITC Instant Noodle Segment Market Share Rises

  FMCG major ITC on Sunday said sales of its instant noodles brand Yippee are recovering and its market share has risen to anywhere between 30 and 40 per cent.

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  ITC's Yippee Noodles Nears Rs 1000-Cr Mark After Maggi Controversy

  Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.

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  Yippee Noodles Nears Rs 1,000-Crore Mark, Claims ITC

  Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000- crore brand, making the most out of the controversy that hit rival Nestle's Maggi.

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  Uttar Pradesh Lab Finds ITC's Yippee Noodles 'Sub-Standard'

  An Uttar Pradesh lab has found consumer goods giant ITC's 'Yippee Noodles' as "sub-standard", a charge that the company has dismissed.

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  UP Lab Finds ITC's Yipee Noodles 'Sub-Standard'

  A state-owned lab in Uttar Pradesh has allegedly found ITC's Yipee noodles "sub-standard", a charge that the company vehemently denied.

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  UP FDA Finds Lead in Yippee Noodles, ITC Denies Receiving Notice

  Domestic giant ITC Ltd clarified that it has not received any communication from the UP government regarding the presence of excess lead in its instant noodle brand Sunfeast Yippee.

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  ITC Denies Receiving Notice on Excess Lead in Yippee Noodles

  It said the company manufactures Yippee noodles to the highest standards of safety, hygiene and quality.

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  Excessive Lead in ITC's Yippee Noodles, Says Uttar Pradesh's Food Authority

  After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) will soon file a case against FMCG giant ITC limited, after it found lead, "far in excess than permissible limit" in it's Yippee Noodles.

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  UP Regulator Finds Excess Lead in Yippee Noodles

  After Maggi noodles, the Uttar Pradesh Food and Drug Authority (FDA) has found excess lead in Yippee noodles of domestic giant ITC Ltd and will soon file a case.

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  Bihar Government Bans 11 Noodle Brands

  After Maggi being off the shelves in Bihar, the state government today banned sale, advertisement and storage of 11 other brands of instant noodles after lab tests found presence of monosodium glutamate in them.

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  Imported Noodles Under Meghalaya Govt's Scanner

  Some of the products include Wow Chow and Rum Pum imported from Nepal, Koka imported from Singapore, Wai Wai manufactured in Assam's Boko district, Yippie of ITC Ltd and Yummy from Meghalaya's Ri-Bhoi district.

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  ITC to Remove 'No Added MSG' Disclaimer From 'Yippee' Noodles

  According to the company, under the Food Safety Standards Act, if a manufacturer adds MSG (Monosodium glutamate) in its product, then only the quantum of MSG has to be declared.

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  ITC to Remove 'No Added MSG' Disclaimer From Yippee Noodles

  Food Safety and Standards Authority of India (FSSAI) had held that such statement of having no MSG was "inappropriate".