Maggi Comeback

A year after Maggi made a comeback following a ban of eight months, Nestle India is looking to consolidate its leadership position in the noodles segment, and re-grow the overall category that has shrunk due to trust issues with consumers over food safety.

Nestle's Maggi has made a comeback in to the market after a gap of five months, and customers have literally lapped up the first batch of offerings that had 60,000 welcome kits in a matter of minutes.

Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback after a gap of five months.

Nestle SA could start making Maggi noodles again in India as early as October, it said on, paving the way for the snack to go back on sale by the end of the year.

Nestle could start making Maggi noodles again in India as early as October, it said today, paving the way for the snack to go back on sale by the end of the year.

Nestle is now awaiting the results of fresh tests at court-appointed laboratories, expected by early October, after which it can begin manufacturing.

Bolstered by the Bombay High Court order overturning ban on Maggi, Nestle India plans to bring back the popular instant noodles back in the market by end of this year subject to certain clearances.

A year after Maggi made a comeback following a ban of eight months, Nestle India is looking to consolidate its leadership position in the noodles segment, and re-grow the overall category that has shrunk due to trust issues with consumers over food safety.

Nestle's Maggi has made a comeback in to the market after a gap of five months, and customers have literally lapped up the first batch of offerings that had 60,000 welcome kits in a matter of minutes.

Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback after a gap of five months.

Nestle SA could start making Maggi noodles again in India as early as October, it said on, paving the way for the snack to go back on sale by the end of the year.

Nestle could start making Maggi noodles again in India as early as October, it said today, paving the way for the snack to go back on sale by the end of the year.

Nestle is now awaiting the results of fresh tests at court-appointed laboratories, expected by early October, after which it can begin manufacturing.

Bolstered by the Bombay High Court order overturning ban on Maggi, Nestle India plans to bring back the popular instant noodles back in the market by end of this year subject to certain clearances.