Maggi Relaunch

The relaunch of Nestle India's Maggi instant noodles has been successful so far however the government's demonetisation move is likely to impact its sales, say analysts.

Nestle said Maggi noodles in India has reported sustained recovery, regaining market share in the country almost a year after it was relaunched following a five-month ban in 2015.

Global food and nutrition giant Nestle said it has regained leading market share after growth in India turned positive in June on good progress with relaunch of Maggi noodle.

After a five-month ban, in November last year, Nestle India relaunched Maggi noodles in the Indian market.

Looking to claw back its market share in instant noodles segment, Nestle India has relaunched vegetable atta noodles and oats variants of Maggi.

A month after Nestle India relaunched Maggi noodles in the domestic market, the company on Monday said it will launch other variants of the brand such as oats noodles and cup noodles in 3-4 months.

While Nestle India has relaunched the instant noodles brand, the issue brought to the fore the food safety issues although questions also emerged about the testing standards of various government laboratories.

The top consumer court today reserved its order on whether 31 more samples of Maggi noodles should be sent for testing in connection with the government's Rs 640 crore suit against Nestle India for alleged unfair trade practices.

Nestle India Chairman and MD Suresh Narayanan said, "We have currently reached out to more than 600 towns and cities, covered about 2 lakh outlets and have sold over 4.5 crore packs. The relaunch has a refreshing impact."

Maggi, the embattled Nestle brand that was relaunched during Diwali, is a hit at the ongoing India International Trade Fair (IITF) in New Delhi' Pragati Maidan.

India has so far sold 3.3 crore packs of its instant noodles Maggi in 350 towns across India since the relaunch of the product last week!

Nestle India has so far sold 3.3 crore packs of its Maggi instant noodles in 350 towns across the country since the relaunch of the product last week, five months after it was banned by central food safety regulator FSSAI (Food Safety and Standards Authority of India).

Nestle India on Monday relaunched its popular Maggi noodles in India, five months after they were banned for allegedly containing lead beyond permissible levels.

Nestle India today relaunched Maggi noodles in the country, five months after the popular snack was banned over presence of unsafe levels of lead.

The relaunch of Nestle India's Maggi instant noodles has been successful so far however the government's demonetisation move is likely to impact its sales, say analysts.

Nestle said Maggi noodles in India has reported sustained recovery, regaining market share in the country almost a year after it was relaunched following a five-month ban in 2015.

Global food and nutrition giant Nestle said it has regained leading market share after growth in India turned positive in June on good progress with relaunch of Maggi noodle.

After a five-month ban, in November last year, Nestle India relaunched Maggi noodles in the Indian market.

Looking to claw back its market share in instant noodles segment, Nestle India has relaunched vegetable atta noodles and oats variants of Maggi.

A month after Nestle India relaunched Maggi noodles in the domestic market, the company on Monday said it will launch other variants of the brand such as oats noodles and cup noodles in 3-4 months.

While Nestle India has relaunched the instant noodles brand, the issue brought to the fore the food safety issues although questions also emerged about the testing standards of various government laboratories.

The top consumer court today reserved its order on whether 31 more samples of Maggi noodles should be sent for testing in connection with the government's Rs 640 crore suit against Nestle India for alleged unfair trade practices.

Nestle India Chairman and MD Suresh Narayanan said, "We have currently reached out to more than 600 towns and cities, covered about 2 lakh outlets and have sold over 4.5 crore packs. The relaunch has a refreshing impact."

Maggi, the embattled Nestle brand that was relaunched during Diwali, is a hit at the ongoing India International Trade Fair (IITF) in New Delhi' Pragati Maidan.

India has so far sold 3.3 crore packs of its instant noodles Maggi in 350 towns across India since the relaunch of the product last week!

Nestle India has so far sold 3.3 crore packs of its Maggi instant noodles in 350 towns across the country since the relaunch of the product last week, five months after it was banned by central food safety regulator FSSAI (Food Safety and Standards Authority of India).

Nestle India on Monday relaunched its popular Maggi noodles in India, five months after they were banned for allegedly containing lead beyond permissible levels.

Nestle India today relaunched Maggi noodles in the country, five months after the popular snack was banned over presence of unsafe levels of lead.