Maneesh Sethi

Maneesh Sethi, the Indian-American founder and CEO of wearable device company Pavlok, once hired a woman off Craigslist to slap him every time he opened Facebook in a move that has left Elon Musk impressed.

Pavlok, a device invented by Maneesh Sethi, is based on the idea of positive punishment to try and change a user's behaviour.

Maneesh Sethi, the Indian-American founder and CEO of wearable device company Pavlok, once hired a woman off Craigslist to slap him every time he opened Facebook in a move that has left Elon Musk impressed.

Pavlok, a device invented by Maneesh Sethi, is based on the idea of positive punishment to try and change a user's behaviour.