Marketing And Advertising
- All
- News
- Videos
-
Viral: X User Shares Pic Of "Human Ads" Walking On Street, Sparks Debate Online
An X post showing humans carrying billboards advertising a food delivery app has received a range of reactions online. Find out more about it below.
-
TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
-
Snap to Focus on Ads Business, AR Amid Poor Stock Performance
Snap is set to lay its focus on boosting advertising business and work around AR, as confirmed by CEO Evan Spiegel. The announcement comes amid a challenging period for the Snapchat owner, as it contends with major social media players.
-
Meta Charged by EU for Breaching Tech Rules With Its Pay or Consent Advertising Model
Meta Platforms was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the US company's newly introduced pay or consent advertising model, already the target of privacy regulators and activists' ire.
-
'FinFluencers' Face SEBI Heat As Markets Regulator Tightens Rules
Brokers and mutual funds should stop using unregulated financial influencers for marketing and advertising campaigns, markets regulator SEBI said today.
-
TikTok Reportedly Working on AI Influencers That Will Create Content for Advertisers
TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...
-
"Get Water With H2O": Water Supplier's Hilarious Marketing Campaign Goes Viral
Railway bureaucratAnanth Rupanagudi shared the picture of the ad and wrote, "Wonder what were we drinking till now!"
-
Google Updates its Ad Policies for Crypto Coin Trusts: Here’s Everything to Know
Starting January 29, 2024, advertisers of cryptocurrency coin trusts will be able to market their products to the masses in the US via Google ads. The search engine giant has decided to take this decision just this week. The implementation of these changes is slated for January next year, around the same time that BTC and ETH ETFs could get approv...
-
Elon Musk's X Could Lose Nearly $75 Million in Ad Revenue by Year-End: Report
Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...
-
Spotify to Launch Ad Marketplace for Podcasts in India, Other Select Countries
Spotify, the popular music streaming company, has on Thursday said that it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India. This expansion will be a part of the Spotify Audience Network, which was first launched in 2021. The Spotify Audience Network is available in nine countries such as German...
-
Binance Stops New User Signups in UK, Says Needs Time to Comply with Rules on Crypto Ads
Binance said it needs some time to make sure its operations comply with UK’s laws around crypto marketing and advertisement. The exchange is scouting for an FCA-authorised firm to approve its ads and promotional materials in the UK. Until that happens, not only will new users not be able to sign up on Binance but existing British users will also ...
-
Microsoft CEO Says Google Locking Up Content Needed to Train AI While Tech Giants Compete Hard
Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.
-
Google Denies $10 Billion Unlawful Payment Claim, Says Quality Kept Search on Top
Google argued on Tuesday the US was wrong to say the search and advertising giant broke the law to hold onto its massive market share, noting its search engine was wildly popular because of its quality and that dissatisfied users could switch with "a few easy clicks."
-
Biggest Ad Agencies Now Using AI-ChatGPT To Cut Costs, Increase Productivity
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
-
Netflix Cuts Ad Prices, Restructures Partnership With Microsoft: Report
Netflix is reportedly restructuring its advertising partnership with Microsoft for its lower-priced ad-supported subscription plan and is also cutting ad prices. The streaming company launched the $7(roughly Rs. 560)-per-month plan with commercials last year in 12 markets.
-
Viral: X User Shares Pic Of "Human Ads" Walking On Street, Sparks Debate Online
An X post showing humans carrying billboards advertising a food delivery app has received a range of reactions online. Find out more about it below.
-
TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
-
Snap to Focus on Ads Business, AR Amid Poor Stock Performance
Snap is set to lay its focus on boosting advertising business and work around AR, as confirmed by CEO Evan Spiegel. The announcement comes amid a challenging period for the Snapchat owner, as it contends with major social media players.
-
Meta Charged by EU for Breaching Tech Rules With Its Pay or Consent Advertising Model
Meta Platforms was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the US company's newly introduced pay or consent advertising model, already the target of privacy regulators and activists' ire.
-
'FinFluencers' Face SEBI Heat As Markets Regulator Tightens Rules
Brokers and mutual funds should stop using unregulated financial influencers for marketing and advertising campaigns, markets regulator SEBI said today.
-
TikTok Reportedly Working on AI Influencers That Will Create Content for Advertisers
TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...
-
"Get Water With H2O": Water Supplier's Hilarious Marketing Campaign Goes Viral
Railway bureaucratAnanth Rupanagudi shared the picture of the ad and wrote, "Wonder what were we drinking till now!"
-
Google Updates its Ad Policies for Crypto Coin Trusts: Here’s Everything to Know
Starting January 29, 2024, advertisers of cryptocurrency coin trusts will be able to market their products to the masses in the US via Google ads. The search engine giant has decided to take this decision just this week. The implementation of these changes is slated for January next year, around the same time that BTC and ETH ETFs could get approv...
-
Elon Musk's X Could Lose Nearly $75 Million in Ad Revenue by Year-End: Report
Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...
-
Spotify to Launch Ad Marketplace for Podcasts in India, Other Select Countries
Spotify, the popular music streaming company, has on Thursday said that it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India. This expansion will be a part of the Spotify Audience Network, which was first launched in 2021. The Spotify Audience Network is available in nine countries such as German...
-
Binance Stops New User Signups in UK, Says Needs Time to Comply with Rules on Crypto Ads
Binance said it needs some time to make sure its operations comply with UK’s laws around crypto marketing and advertisement. The exchange is scouting for an FCA-authorised firm to approve its ads and promotional materials in the UK. Until that happens, not only will new users not be able to sign up on Binance but existing British users will also ...
-
Microsoft CEO Says Google Locking Up Content Needed to Train AI While Tech Giants Compete Hard
Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.
-
Google Denies $10 Billion Unlawful Payment Claim, Says Quality Kept Search on Top
Google argued on Tuesday the US was wrong to say the search and advertising giant broke the law to hold onto its massive market share, noting its search engine was wildly popular because of its quality and that dissatisfied users could switch with "a few easy clicks."
-
Biggest Ad Agencies Now Using AI-ChatGPT To Cut Costs, Increase Productivity
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
-
Netflix Cuts Ad Prices, Restructures Partnership With Microsoft: Report
Netflix is reportedly restructuring its advertising partnership with Microsoft for its lower-priced ad-supported subscription plan and is also cutting ad prices. The streaming company launched the $7(roughly Rs. 560)-per-month plan with commercials last year in 12 markets.
