Marketing And Advertising

Meta Platforms was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the US company's newly introduced pay or consent advertising model, already the target of privacy regulators and activists' ire.

Brokers and mutual funds should stop using unregulated financial influencers for marketing and advertising campaigns, markets regulator SEBI said today.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

Railway bureaucratAnanth Rupanagudi shared the picture of the ad and wrote, "Wonder what were we drinking till now!"

Starting January 29, 2024, advertisers of cryptocurrency coin trusts will be able to market their products to the masses in the US via Google ads. The search engine giant has decided to take this decision just this week. The implementation of these changes is slated for January next year, around the same time that BTC and ETH ETFs could get approv...

Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...

Spotify, the popular music streaming company, has on Thursday said that it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India. This expansion will be a part of the Spotify Audience Network, which was first launched in 2021. The Spotify Audience Network is available in nine countries such as German...

Binance said it needs some time to make sure its operations comply with UK’s laws around crypto marketing and advertisement. The exchange is scouting for an FCA-authorised firm to approve its ads and promotional materials in the UK. Until that happens, not only will new users not be able to sign up on Binance but existing British users will also ...

Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.

Google argued on Tuesday the US was wrong to say the search and advertising giant broke the law to hold onto its massive market share, noting its search engine was wildly popular because of its quality and that dissatisfied users could switch with "a few easy clicks."

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.

Netflix is reportedly restructuring its advertising partnership with Microsoft for its lower-priced ad-supported subscription plan and is also cutting ad prices. The streaming company launched the $7(roughly Rs. 560)-per-month plan with commercials last year in 12 markets.

Twitter's many advertisers have earlier pulled back on their marketing commitment on Twitter. Now, the company's new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk's ownership. She is in talks about a broader partnership with Google. Twitter also hopes to renegotiat...

Prime Minister Narendra Modi's trip to the US couldn't have come at a better time. A buzzing economy, equity benchmarks at record highs and a rapidly growing consumer market all make for a great advertisement as he pitches the country's potential to

The premium smartphone segment is mainly focussed on delivering the maximum number of features. Whether it's high-resolution cameras or a fast-charging experience. Everything that’s marketed or advertised by a company is expected to perform and deliver. The stakes are higher than ever in this segment with Google’s recently launched Pixel device...

Meta Platforms was charged by EU antitrust regulators on Monday for failing to comply with landmark tech rules as they took aim at the US company's newly introduced pay or consent advertising model, already the target of privacy regulators and activists' ire.

Brokers and mutual funds should stop using unregulated financial influencers for marketing and advertising campaigns, markets regulator SEBI said today.

TikTok, the popular short video platform, is reportedly working on adding artificial intelligence (AI)-powered virtual influencers to the platforms. These AI influencers will post content for advertisers and sellers on the platform, as per the report. TikTok is said to be adding script-reading capabilities to these influencers, which can be generat...

Railway bureaucratAnanth Rupanagudi shared the picture of the ad and wrote, "Wonder what were we drinking till now!"

Starting January 29, 2024, advertisers of cryptocurrency coin trusts will be able to market their products to the masses in the US via Google ads. The search engine giant has decided to take this decision just this week. The implementation of these changes is slated for January next year, around the same time that BTC and ETH ETFs could get approv...

Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...

Spotify, the popular music streaming company, has on Thursday said that it will launch its advertising marketplace for podcasts in five new markets, including Sweden and India. This expansion will be a part of the Spotify Audience Network, which was first launched in 2021. The Spotify Audience Network is available in nine countries such as German...

Binance said it needs some time to make sure its operations comply with UK’s laws around crypto marketing and advertisement. The exchange is scouting for an FCA-authorised firm to approve its ads and promotional materials in the UK. Until that happens, not only will new users not be able to sign up on Binance but existing British users will also ...

Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers.

Google argued on Tuesday the US was wrong to say the search and advertising giant broke the law to hold onto its massive market share, noting its search engine was wildly popular because of its quality and that dissatisfied users could switch with "a few easy clicks."

Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.

Netflix is reportedly restructuring its advertising partnership with Microsoft for its lower-priced ad-supported subscription plan and is also cutting ad prices. The streaming company launched the $7(roughly Rs. 560)-per-month plan with commercials last year in 12 markets.

Twitter's many advertisers have earlier pulled back on their marketing commitment on Twitter. Now, the company's new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk's ownership. She is in talks about a broader partnership with Google. Twitter also hopes to renegotiat...

Prime Minister Narendra Modi's trip to the US couldn't have come at a better time. A buzzing economy, equity benchmarks at record highs and a rapidly growing consumer market all make for a great advertisement as he pitches the country's potential to

The premium smartphone segment is mainly focussed on delivering the maximum number of features. Whether it's high-resolution cameras or a fast-charging experience. Everything that’s marketed or advertised by a company is expected to perform and deliver. The stakes are higher than ever in this segment with Google’s recently launched Pixel device...