Written by Preetam Bora | Monday October 24, 2016
The big news in the Indian two wheeler space is that of a subsidiary of Mahindra and Mahindra acquiring the iconic British motorcycle brand, BSA for around Rs 28 crore.The move enables Mahindra to acquire all of the BSA licensing for marketing and merchandising products under the BSA name globally, opening a world of opportunity for re-launching an...
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