New Guidelines For Social Media Influencers
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Centre Issues New Guidelines For Celebs, Social Media Influencers
The government wants to ensure that the endorsements are in compliance with the Consumer Protection Act and any associated rules or guidelines.
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Centre Issues New Rules For Influencers, Up To Rs 50 Lakh Fine If Not Followed
The government made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme.
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Government Issues Rules for Influencers, Up to Rs. 50 Lakh Penalty for Not Disclosing 'Material' Interest
The government has now made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been iss...
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Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.
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Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
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Centre Issues New Guidelines For Celebs, Social Media Influencers
The government wants to ensure that the endorsements are in compliance with the Consumer Protection Act and any associated rules or guidelines.
-
Centre Issues New Rules For Influencers, Up To Rs 50 Lakh Fine If Not Followed
The government made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme.
-
Government Issues Rules for Influencers, Up to Rs. 50 Lakh Penalty for Not Disclosing 'Material' Interest
The government has now made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been iss...
-
Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.
-
Social Media Influencers Must Declare Promoted Content, Says Ad Regulator
Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.
