New Guidelines For Social Media Influencers

The government wants to ensure that the endorsements are in compliance with the Consumer Protection Act and any associated rules or guidelines.

The government made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme.

The government has now made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been iss...

ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.

Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.

The government wants to ensure that the endorsements are in compliance with the Consumer Protection Act and any associated rules or guidelines.

The government made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme.

The government has now made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been iss...

ASCI has specified new guidelines for social media influencers that will reportedly come into effect June 14. They make it mandatory for influencers to label their content appropriately to help consumers understand if it’s an advertisement or not.

Digital media influencers, Youtubers and celebrities promoting their favorite brands might have to be a bit more cautious going forward as a new draft regulation by the Advertising Standards Council of India (ASCI) stipulates that all influencers will have to declare if a product or a service is being covered as part of a promotion.