Old Spice Ad

#MeToo Movement: An individual. Acquisitive. Assertive. And always clean-shaven. This was the vision of masculinity depicted in a Gillette ad campaign that debuted in January 1989 during Super Bowl XXIII.

In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign's star, ex-football player Isaiah Mustafa. In the videos, he responds personally to online queries or comments from various Web users and some famous ones, including Ellen De...

#MeToo Movement: An individual. Acquisitive. Assertive. And always clean-shaven. This was the vision of masculinity depicted in a Gillette ad campaign that debuted in January 1989 during Super Bowl XXIII.

In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign's star, ex-football player Isaiah Mustafa. In the videos, he responds personally to online queries or comments from various Web users and some famous ones, including Ellen De...