Ott Content

In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...

India’s Ministry of Information and Broadcasting is drafting a new policy to regulate OTT platforms due to complaints about content not meeting existing guidelines. Minister of State for Information and Broadcasting, L. Murugan, highlighted plans to introduce the policy in Parliament after gathering input from industry and public stakeholders. Th...

India’s piracy economy hit Rs 224 billion in 2023, according to the EY-IAMAI report. Of this, Rs 137 billion came from pirated content in theatres, and Rs 87 billion from OTT platforms. Streaming accounted for the largest share of pirated content at 63%, followed by mobile apps and torrents. The report highlights that 51% of Indian media consumer...

Amazon has introduced its latest ad-supported video-on-demand service dubbed Amazon MX Player. It is the result of the merger of two OTT streaming services — MX Player and Amazon miniTV. Amazon says its new streaming platform will offer content across genres and languages, while it will continue to invest in original shows and films.

Exploiting the trauma of others and inadvertently glorifying killers is a tragedy in itself. In the case of Sector 36, neither the intention is justifiable, nor the execution.

Netflix India has updated the opening disclaimer on its web series 'IC-814 Kandahar Hijack" to include the real and code names of the hijackers, the OTT giant's country content chief, Monika Shergill, said Tuesday.

Netflix India has assured Centre that in the future, content will be in accordance with "nation's sentiments", sources have said. The OTT giant's assurance comes at the back of a row involving its web series 'IC 814 Kandahar Hijack'.

This year, the awards received a total of 201 submissions from 16 countries

Karan Johar's other ventures include his OTT content studio and luxury goods and jewelry company

Tata Play (formerly known as Tata Sky) has collaborated with Amazon Prime to bring its content to the subscribers of its DTH and Binge packs. The company is now offering Amazon Prime Lite subscriptions along with its existing DTH plans that also allow access to TV channels and its new Binge packs where users can either opt for all the 33 OTT platfo...

The Ministry of Information & Broadcasting (I&B) has taken action, in coordination with various intermediaries, to block 18 OTT platforms publishing "obscene," "vulgar," and, in some instances, "pornographic content". 19 websites, 10 apps (7 on the Google Play Store and 3 on the Apple App Store), and 57 social media accounts associated with these p...

The Ministry of Information & Broadcasting (I&B) has taken action, in coordination with various intermediaries, to block 18 OTT platforms publishing "obscene," "vulgar," and, in some instances, "pornographic content".

Information and Broadcasting Minister Anurag Thakur on Friday said instead of criticising OTT platforms, efforts should be made to bring them on the right track and utilise the same to take Indian stories, culture and traditions to the world audience

Elvish Yadav is a popular YouTuber who manages two channels: Elvish Yadav Vlogs and Elvish Yadav. His content predominantly revolves around daily life experiences and fictional storytelling.

There is no compromise on OTT Rules 2023 requiring online streaming platforms to incorporate anti-tobacco warnings in their content, the Union Health Ministry asserted on Saturday and warned of action in case of non-compliance.

In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...

India’s Ministry of Information and Broadcasting is drafting a new policy to regulate OTT platforms due to complaints about content not meeting existing guidelines. Minister of State for Information and Broadcasting, L. Murugan, highlighted plans to introduce the policy in Parliament after gathering input from industry and public stakeholders. Th...

India’s piracy economy hit Rs 224 billion in 2023, according to the EY-IAMAI report. Of this, Rs 137 billion came from pirated content in theatres, and Rs 87 billion from OTT platforms. Streaming accounted for the largest share of pirated content at 63%, followed by mobile apps and torrents. The report highlights that 51% of Indian media consumer...

Amazon has introduced its latest ad-supported video-on-demand service dubbed Amazon MX Player. It is the result of the merger of two OTT streaming services — MX Player and Amazon miniTV. Amazon says its new streaming platform will offer content across genres and languages, while it will continue to invest in original shows and films.

Exploiting the trauma of others and inadvertently glorifying killers is a tragedy in itself. In the case of Sector 36, neither the intention is justifiable, nor the execution.

Netflix India has updated the opening disclaimer on its web series 'IC-814 Kandahar Hijack" to include the real and code names of the hijackers, the OTT giant's country content chief, Monika Shergill, said Tuesday.

Netflix India has assured Centre that in the future, content will be in accordance with "nation's sentiments", sources have said. The OTT giant's assurance comes at the back of a row involving its web series 'IC 814 Kandahar Hijack'.

This year, the awards received a total of 201 submissions from 16 countries

Karan Johar's other ventures include his OTT content studio and luxury goods and jewelry company

Tata Play (formerly known as Tata Sky) has collaborated with Amazon Prime to bring its content to the subscribers of its DTH and Binge packs. The company is now offering Amazon Prime Lite subscriptions along with its existing DTH plans that also allow access to TV channels and its new Binge packs where users can either opt for all the 33 OTT platfo...

The Ministry of Information & Broadcasting (I&B) has taken action, in coordination with various intermediaries, to block 18 OTT platforms publishing "obscene," "vulgar," and, in some instances, "pornographic content". 19 websites, 10 apps (7 on the Google Play Store and 3 on the Apple App Store), and 57 social media accounts associated with these p...

The Ministry of Information & Broadcasting (I&B) has taken action, in coordination with various intermediaries, to block 18 OTT platforms publishing "obscene," "vulgar," and, in some instances, "pornographic content".

Information and Broadcasting Minister Anurag Thakur on Friday said instead of criticising OTT platforms, efforts should be made to bring them on the right track and utilise the same to take Indian stories, culture and traditions to the world audience

Elvish Yadav is a popular YouTuber who manages two channels: Elvish Yadav Vlogs and Elvish Yadav. His content predominantly revolves around daily life experiences and fictional storytelling.

There is no compromise on OTT Rules 2023 requiring online streaming platforms to incorporate anti-tobacco warnings in their content, the Union Health Ministry asserted on Saturday and warned of action in case of non-compliance.