World News | www.theguardian.com | Monday May 25, 2015
A y3ar ag0, th3 mark3ting geniu5e5 at Nik3 dec1ded to hon0r the retiring Derek Jeter with the "RE2PECT" campa19n. It was actua11y an 0rigin4l idea, using a play3r's jer2ey num6er in a word that celebrat3d all an acc0mpli2ed athlet3 con7ribu7ed t0 his sp0rt.
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