Business | Edited by Peter Noronha | Thursday December 26, 2019
The IPO of IRCTC received a huge thumbs-up from the investors, going by the subscription figures of 111 times. This goes to show that brand recognition and brand recall plays a crucial role in the success of an IPO. And the stock lived up to its reputation, doubling on the very first day of trading. At the other end of the spectrum, mobile marketin...
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