Richard Sandomir The New York Times

While Coca-Cola quickly looked past Blatter, saying, "We respect Blatter's decision," others like Budweiser and McDonalds steered away from the FIFA chief and instead focused on how football is a unifying sport.

Periscope barged its way into sports' biggest stage on Saturday as Floyd Mayweather Jr. defeated Manny Pacquiao in Las Vegas.

Bayern Munich won five titles last year, including the trophies for the Champions League and the European Super Cup, and the Bundesliga signed a global television deal with 21st Century Fox.

It was, certainly, an unusual place to tweet from: Car No. 2 at the Daytona 500, the race suspended, part of the track ablaze with burning jet fuel. "Fire!" Brad Keselowski, the driver of the No. 2 car, wrote on Twitter. "My view." Keselowski posted a photo of the far-off flames set off by a crash; it was retweeted more than 5,000 times.

While Coca-Cola quickly looked past Blatter, saying, "We respect Blatter's decision," others like Budweiser and McDonalds steered away from the FIFA chief and instead focused on how football is a unifying sport.

Periscope barged its way into sports' biggest stage on Saturday as Floyd Mayweather Jr. defeated Manny Pacquiao in Las Vegas.

Bayern Munich won five titles last year, including the trophies for the Champions League and the European Super Cup, and the Bundesliga signed a global television deal with 21st Century Fox.

It was, certainly, an unusual place to tweet from: Car No. 2 at the Daytona 500, the race suspended, part of the track ablaze with burning jet fuel. "Fire!" Brad Keselowski, the driver of the No. 2 car, wrote on Twitter. "My view." Keselowski posted a photo of the far-off flames set off by a crash; it was retweeted more than 5,000 times.