Shopping Bag Challenge

A new viral craze has hit Instagram after the Quarantine Pillow Challenge, and it is just as simple. The Shopping Bag Challenge or the Paper Bag Challenge, as it is sometimes called, has seen Instagram users sharing photos of themselves decked up in - you guessed it - shopping bags.

Apple is known for challenging the conventions of personal technology with its computers, smartphones and tablets. But the company's latest innovation may not be the water-spewing Apple Watch Series 2 or even the headphone-redefining iPhone 7.

A new viral craze has hit Instagram after the Quarantine Pillow Challenge, and it is just as simple. The Shopping Bag Challenge or the Paper Bag Challenge, as it is sometimes called, has seen Instagram users sharing photos of themselves decked up in - you guessed it - shopping bags.

Apple is known for challenging the conventions of personal technology with its computers, smartphones and tablets. But the company's latest innovation may not be the water-spewing Apple Watch Series 2 or even the headphone-redefining iPhone 7.