Shruti Mahajan And Alex Gabriel Simon Bloomberg

Global companies are spending millions of dollars to get their names seen during the Cricket World Cup in India, with the sporting event representing an opportune moment for brands to tap into the cricket-crazy nation of 1.4 billion people.

Global companies are spending millions of dollars to get their names seen during the Cricket World Cup in India, with the sporting event representing an opportune moment for brands to tap into the cricket-crazy nation of 1.4 billion people.