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ZEE5 Reports Major Growth in Regional Language and Family-Friendly Content in 2024
In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...
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Netflix May Reportedly Introduce a Free Ad-Supported Plan in Select Asian, European Markets
Netflix may introduce a free plan, enabling users to consume its content without having to pay for it, but with ads, according to a report. The video-streaming platform is said to be considering introducing a free plan in select markets around the world including Asia and Europe – regions where other networks also offer free TV plans.
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Teens' Junk Food Consumption Spikes After Watching Gaming App Ads - New Study Reveals
Digital marketing of unhealthy foods to young people is promoting an increase in the purchase and consumption of junk food by adolescents, according to new research.
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Unlike Netflix, Zee5 Does Not Consider Password Sharing a Big Problem
Zee5 chief business officer Archana Anand does not view password sharing as a big problem for the Indian streaming service, unlike Netflix. The service is the top Indian streamer in various global markets outside of its key user base in India, but trails behind local rival Hotstar in India itself.
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LinkedIn Working on Video Advertising Product to Target Streaming Platform Users
LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business
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Paramount+ to Raise Subscription Price of Essential and Premium Tiers After Weak Quarterly Revenue
Paramount Global said on Thursday it would raise prices of its flagship streaming service in some markets after reporting a lower-than-expected quarterly revenue, as a broader slump in the advertising market hit the CBS network owner. Shares in the company fell 7 percent before the bell. The stock has gained about 45 percent since the start of 2...
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FIFA World Cup 2022: JioCinema Records 32 Million Viewers During the Argentina vs France Final Match
JioCinema is celebrating a new record with FIFA World Cup 2022, as it managed to get 32 million viewers to tune into the finals match between France and Argentina. 110 million viewers consumed the content on digital platforms, placing India as one of the “highest digital viewership markets” for the global sporting event. As for the entirety of ...
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Amazon's AWS Outage Shows How Its Complex Cloud Makes Backup Plans Difficult
Amazon said that an "an impairment of several network devices" in its AWS Virginia data centre region caused the prolonged outage earlier this week. The outage temporarily interrupted streaming platforms Netflix and Disney+, trading app Robinhood and even Amazon's own e-commerce site, which makes heavy use of AWS.
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Alibaba to Shut Down Xiami Music App on February 5 Due to ‘Operational Adjustments’
Alibaba will close its music streaming platform Xiami Music next month, in a move that marks a step back from its ambitions to push into China's entertainment industry.
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CenturyLink Bug Causes Global Internet Outages, Affects Hulu, PlayStation Network, and Xbox Live
A bug involving US-based telecoms giant CenturyLink briefly interrupted internet service in several global markets Sunday, affecting popular streaming services, gaming platforms, and webcasts of European football.
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Twitch Remains No. 1 Streaming Platform in 2019, League of Legends Eclipses Fortnite as Most Popular Game: Stream Elements
As per the State of Stream 2019 report, Twitch remains the top streaming platform, while League of Legends returned as the most popular game.
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For Gamers in India, YouTube Is the Ultimate Live Streaming Platform
YouTube considers India as an important market for gaming content. But what game streamers in the country believe for YouTube and how's it competing against the likes of Twitch and Microsoft Mixer? We find out.
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Twitch Signs DrLupo, LIRIK, TimTheTatman to Exclusive Contracts
Twitch is now fully engaged in the bidding wars for celebrity gamers, with three popular names pledging to stay on the platform that made them famous.
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Netflix, Apple Cross Swords in Indian Streaming Market
Competition in India's booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform for Rs. 99 ($1.39) a month.
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How Akamai Is Bringing Online Video Streaming Closer to Television Broadcast
Akamai powers the streaming of popular video platforms like Hotstar, which handled over 10 million concurrent viewers earlier this year.
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ZEE5 Reports Major Growth in Regional Language and Family-Friendly Content in 2024
In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...
-
Netflix May Reportedly Introduce a Free Ad-Supported Plan in Select Asian, European Markets
Netflix may introduce a free plan, enabling users to consume its content without having to pay for it, but with ads, according to a report. The video-streaming platform is said to be considering introducing a free plan in select markets around the world including Asia and Europe – regions where other networks also offer free TV plans.
-
Teens' Junk Food Consumption Spikes After Watching Gaming App Ads - New Study Reveals
Digital marketing of unhealthy foods to young people is promoting an increase in the purchase and consumption of junk food by adolescents, according to new research.
-
Unlike Netflix, Zee5 Does Not Consider Password Sharing a Big Problem
Zee5 chief business officer Archana Anand does not view password sharing as a big problem for the Indian streaming service, unlike Netflix. The service is the top Indian streamer in various global markets outside of its key user base in India, but trails behind local rival Hotstar in India itself.
-
LinkedIn Working on Video Advertising Product to Target Streaming Platform Users
LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business
-
Paramount+ to Raise Subscription Price of Essential and Premium Tiers After Weak Quarterly Revenue
Paramount Global said on Thursday it would raise prices of its flagship streaming service in some markets after reporting a lower-than-expected quarterly revenue, as a broader slump in the advertising market hit the CBS network owner. Shares in the company fell 7 percent before the bell. The stock has gained about 45 percent since the start of 2...
-
FIFA World Cup 2022: JioCinema Records 32 Million Viewers During the Argentina vs France Final Match
JioCinema is celebrating a new record with FIFA World Cup 2022, as it managed to get 32 million viewers to tune into the finals match between France and Argentina. 110 million viewers consumed the content on digital platforms, placing India as one of the “highest digital viewership markets” for the global sporting event. As for the entirety of ...
-
Amazon's AWS Outage Shows How Its Complex Cloud Makes Backup Plans Difficult
Amazon said that an "an impairment of several network devices" in its AWS Virginia data centre region caused the prolonged outage earlier this week. The outage temporarily interrupted streaming platforms Netflix and Disney+, trading app Robinhood and even Amazon's own e-commerce site, which makes heavy use of AWS.
-
Alibaba to Shut Down Xiami Music App on February 5 Due to ‘Operational Adjustments’
Alibaba will close its music streaming platform Xiami Music next month, in a move that marks a step back from its ambitions to push into China's entertainment industry.
-
CenturyLink Bug Causes Global Internet Outages, Affects Hulu, PlayStation Network, and Xbox Live
A bug involving US-based telecoms giant CenturyLink briefly interrupted internet service in several global markets Sunday, affecting popular streaming services, gaming platforms, and webcasts of European football.
-
Twitch Remains No. 1 Streaming Platform in 2019, League of Legends Eclipses Fortnite as Most Popular Game: Stream Elements
As per the State of Stream 2019 report, Twitch remains the top streaming platform, while League of Legends returned as the most popular game.
-
For Gamers in India, YouTube Is the Ultimate Live Streaming Platform
YouTube considers India as an important market for gaming content. But what game streamers in the country believe for YouTube and how's it competing against the likes of Twitch and Microsoft Mixer? We find out.
-
Twitch Signs DrLupo, LIRIK, TimTheTatman to Exclusive Contracts
Twitch is now fully engaged in the bidding wars for celebrity gamers, with three popular names pledging to stay on the platform that made them famous.
-
Netflix, Apple Cross Swords in Indian Streaming Market
Competition in India's booming streaming market is heating up as Netflix joins forces with a director of Bollywood feel-good blockbusters and Apple launches its TV platform for Rs. 99 ($1.39) a month.
-
How Akamai Is Bringing Online Video Streaming Closer to Television Broadcast
Akamai powers the streaming of popular video platforms like Hotstar, which handled over 10 million concurrent viewers earlier this year.
