Twitter Ad Spending
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625 Of Top 1000 Twitter Advertisers Stopped Spending On Platform: Report
HBO was Twitter's top advertiser in September, spending over $12 million on ads but as of January 25, it had only spent slightly more than $54,000.
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Big Tech Is Firing Employees by the Thousands. Why? and How Worried Should We Be?
Since the end of the pandemic hiring spree, large numbers of employees have been fired from major tech companies, including Alphabet (12,000 employees), Amazon (18,000), Meta (11,000), Twitter (4,000), Microsoft (10,000) and Salesforce (8,000). Why exactly led to this massive shakeout? And what does it mean for the industry, and you?
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Twitter Saw Ad Spending Fall by Over 70 Percent in December After Elon Musk Takeover, Data Shows
Twitter saw ad spending fall by 71 percent in December, according to data from advertising research firm Standard Media Index comes (SMI). The microblogging platform is working to reverse the exodus in advertisers, with initiatives such as free ads, lifting Twitter's ban on political advertising, and allowing companies greater control over the posi...
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Twitter Revenue Hit After Ad Spending Dropped Over 70% In December: Report
Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social media platform after Elon Musk's takeover.
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Twitter Lost Over 500 Advertisers Since Elon Musk's Takeover: Report
More than 500 of Twitter's advertisers have paused spending on the micro blogging site since Elon Musk's takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
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Apple, Amazon Resume Advertising on Twitter After Elon Musk Takeover: Reports
Amazon and Apple have resumed advertising on Twitter, according to reports. The social media firm acquired by Tesla CEO Elon Musk sent emails to advertising agencies, offering what it called the "biggest advertiser incentive ever on Twitter", allowing US advertisers to have their ad spending matched with a "100 percent value add," up to a $1 millio...
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Elon Musk Scraps New 'Official' Label for High-Profile Accounts Hours After Launch
Elon Musk on Wednesday scrapped a new grey "Official" label for high-profile accounts on the platform, hours after the feature was added. "Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn't," Musk said, to explain the U-turn. The latest move will invite further scrutiny of his plans ...
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As Big Brands Abandon Twitter For Ads, Elon Musk Blames Activists For It
Elon Musk, Twitter's new owner on Friday acknowledged that advertisement spending on the platform had slumped and blamed the drop on "pressure from activists".
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United Airlines Joins Audi, General Mills To Suspend Ads On Twitter
United Airlines Holdings Inc joined the list of companies that are suspending ad spending on Twitter, a United spokeswoman confirmed late on Friday.
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Elon Musk Faces Questions From Advertisers Over Twitter Free-for-All After Takeover
Elon Musk is facing questions from advertisers on how he plans to uphold his commitment to keep Twitter from turning into a "free-for-all hellscape." The microblogging company's new owner plans to raise the cost of Twitter's subscription service and serve "half as many ads". Advertisers are also concerned about who will serve as their point of cont...
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Pinterest Posts Slowest Quarterly Growth in Nearly 2 Years, as Inflation Curbs Advertiser Spending
Pinterest on Thursday reported that its quarterly revenue grew 8 percent, its slowest quarterly growth in nearly two years. As ad spending dries up due to decades-high inflation, big tech firms like Alphabet, Meta, and Snap have started to compete for advertising business. Meanwhile, Pinterest's global monthly active users (MAUs) remained flat at 4...
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Social Media Stocks Set To Lose $42 Billion In Market Value On Dire Ad Spending
Shares of social media firms fell sharply on Friday after Twitter Inc and Snapchat's owner signaled advertisers had tightened their purse strings in response to a darkening economic outlook.
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Big Tech Including Twitter, Google to Face Impact on Revenue Growth as Advertising Trends Dissipate: Report
A recent report has mentioned cut in 2025 revenue estimates of Big Tech including Twitter, Google as companies face reality. MoffettNathanson report has estimated online advertising in the United States to grow by 12.5% annually through 2025, down from the previous estimate of 18.5% annual growth.
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Twitter Ads Transparency Center Goes Live in India Ahead of Elections
Twitter Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.
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Twitter to Label Election Ads After US Regulatory Threat
Twitter said it would start a website so people could see identities of buyers, targeting demographics and total ad spend by election advertisers.
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625 Of Top 1000 Twitter Advertisers Stopped Spending On Platform: Report
HBO was Twitter's top advertiser in September, spending over $12 million on ads but as of January 25, it had only spent slightly more than $54,000.
-
Big Tech Is Firing Employees by the Thousands. Why? and How Worried Should We Be?
Since the end of the pandemic hiring spree, large numbers of employees have been fired from major tech companies, including Alphabet (12,000 employees), Amazon (18,000), Meta (11,000), Twitter (4,000), Microsoft (10,000) and Salesforce (8,000). Why exactly led to this massive shakeout? And what does it mean for the industry, and you?
-
Twitter Saw Ad Spending Fall by Over 70 Percent in December After Elon Musk Takeover, Data Shows
Twitter saw ad spending fall by 71 percent in December, according to data from advertising research firm Standard Media Index comes (SMI). The microblogging platform is working to reverse the exodus in advertisers, with initiatives such as free ads, lifting Twitter's ban on political advertising, and allowing companies greater control over the posi...
-
Twitter Revenue Hit After Ad Spending Dropped Over 70% In December: Report
Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social media platform after Elon Musk's takeover.
-
Twitter Lost Over 500 Advertisers Since Elon Musk's Takeover: Report
More than 500 of Twitter's advertisers have paused spending on the micro blogging site since Elon Musk's takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
-
Apple, Amazon Resume Advertising on Twitter After Elon Musk Takeover: Reports
Amazon and Apple have resumed advertising on Twitter, according to reports. The social media firm acquired by Tesla CEO Elon Musk sent emails to advertising agencies, offering what it called the "biggest advertiser incentive ever on Twitter", allowing US advertisers to have their ad spending matched with a "100 percent value add," up to a $1 millio...
-
Elon Musk Scraps New 'Official' Label for High-Profile Accounts Hours After Launch
Elon Musk on Wednesday scrapped a new grey "Official" label for high-profile accounts on the platform, hours after the feature was added. "Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn't," Musk said, to explain the U-turn. The latest move will invite further scrutiny of his plans ...
-
As Big Brands Abandon Twitter For Ads, Elon Musk Blames Activists For It
Elon Musk, Twitter's new owner on Friday acknowledged that advertisement spending on the platform had slumped and blamed the drop on "pressure from activists".
-
United Airlines Joins Audi, General Mills To Suspend Ads On Twitter
United Airlines Holdings Inc joined the list of companies that are suspending ad spending on Twitter, a United spokeswoman confirmed late on Friday.
-
Elon Musk Faces Questions From Advertisers Over Twitter Free-for-All After Takeover
Elon Musk is facing questions from advertisers on how he plans to uphold his commitment to keep Twitter from turning into a "free-for-all hellscape." The microblogging company's new owner plans to raise the cost of Twitter's subscription service and serve "half as many ads". Advertisers are also concerned about who will serve as their point of cont...
-
Pinterest Posts Slowest Quarterly Growth in Nearly 2 Years, as Inflation Curbs Advertiser Spending
Pinterest on Thursday reported that its quarterly revenue grew 8 percent, its slowest quarterly growth in nearly two years. As ad spending dries up due to decades-high inflation, big tech firms like Alphabet, Meta, and Snap have started to compete for advertising business. Meanwhile, Pinterest's global monthly active users (MAUs) remained flat at 4...
-
Social Media Stocks Set To Lose $42 Billion In Market Value On Dire Ad Spending
Shares of social media firms fell sharply on Friday after Twitter Inc and Snapchat's owner signaled advertisers had tightened their purse strings in response to a darkening economic outlook.
-
Big Tech Including Twitter, Google to Face Impact on Revenue Growth as Advertising Trends Dissipate: Report
A recent report has mentioned cut in 2025 revenue estimates of Big Tech including Twitter, Google as companies face reality. MoffettNathanson report has estimated online advertising in the United States to grow by 12.5% annually through 2025, down from the previous estimate of 18.5% annual growth.
-
Twitter Ads Transparency Center Goes Live in India Ahead of Elections
Twitter Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.
-
Twitter to Label Election Ads After US Regulatory Threat
Twitter said it would start a website so people could see identities of buyers, targeting demographics and total ad spend by election advertisers.
