Wpp

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  Generative AI Being Used by Advertisers Across Firms, With Risks of Copyright and Security Involved

  Generative AI softwares like ChatGPT and DALL-E are being used by some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever to cut costs and increase productivity. But many companies remain wary of security and copyright risks as well as the dangers of unintended biases.

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  Jio to Be Among Top 100 Brands Globally Within 3 Years: Report

  Reliance Jio will be among the 100 most valuable brands globally within three years, according to a report by WPP and Kantar Millward Brown.

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  Martin Sorrell Quits As Head Of World's Biggest Ad Group WPP

  The longest-serving CEO on the FTSE 100 blue chip index, Martin Sorrell built WPP into one of Britain's biggest companies

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  WPP Boss Martin Sorrell Being Probed For Financial Impropriety

  "I reject the allegation unreservedly but recognise that the company has to investigate it," said WPP Chief Executive Martin Sorrell.

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  More Than Money: Employees In China Demand Cleaner Office Air

  It's not only about salaries, promotions and career prospects - many companies in China have found they need to offer cleaner air within their offices to lure and retain staff.

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  IBM Signs $1.25 Billion Cloud Deal With WPP, Says More Coming

  Late on Tuesday, IBM announced the third in a string of billion dollar plus contracts, after ABN Amro and Lufthansa.

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  Tech Companies Lead Ranking of Most Valuable Brands

  The "tech-ing" of Madison Avenue continues apace, according to the results of a closely followed annual report about how much brands are worth, as the brands of leading technology companies crowd the top ranks and increase substantially in value.

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  HDFC Bank is India's Most Valuable Brand: Report

  HDFC Bank is India's third largest lender by assets.

• Publicis, Omnicom to merge to create advertising giant

  The companies said on Sunday the transaction - presented as a merger of equals - would bring the necessary scale and investment firepower to cope with rapid changes wrought by technology on the advertising business.

• Google Plus struggles to attract brands, some neglect to update

  Two years after introducing its social network, Google Inc is struggling to win over the brands and businesses that have been its most loyal customers in the Internet search market.

• Hyundai Motor suicide ad draws ire for South Korean company

  South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.

• Advertising agency sacks employees after sexist Ford ads in India

  An Indian unit of advertising group WPP has sacked employees over a series of ads, including one showing women tied up in the trunk of a Ford driven by ex-Italian Prime Minister Silvio Berlusconi.

• NDTV asks WPP for answers

  The past few days have been a master class in how to obfuscate the real issues behind the TAM ratings row. Sir Martin's large team have avoided answering the key questions we had asked. We'd like to ask again if Sir Martin is aware of some of these facts? Here are just 6 of the real key questions:

• Apple still dominates world's top brands: study

  Apple has maintained its place as the world's most valuable brand over the past year, a study published on Tuesday says.