The United Nations has declared 2023 as the International Year of Millets. It was done following a proposal by India, which wants to position itself as a global hub for millets. To celebrate the occasion in unique way and to create awareness, Hyderabad-based entrepreneur Amar is serving free millets food. He has been serving millets food for 365 days across 365 locations in Hyderabad. He started the initiative at the start of this year and is planning to continue it till the end of the year.