At the launch of Season 11 of Banega Swasth India, Dr. Ashwini Khasbage, Taluka Health Officer, Malegaon, shared how the Banega Swasth India campaign has transformed her area over the past decade. She said, "In the beginning, many tribal people didn't even realize the importance of washing their hands after using the bathroom. After 7-8 years of dedicated effort, we've seen a huge change. Their behavior has really improved."