In one of the most fiercely fought contests, Tamil actor Vishal Reddy and his team swept the South Indian Artistes' Association elections on Sunday, ending veteran actor R Sarath Kumar's domination over Tamil film industry's top body. While Mr Reddy, 38, was elected the new General Secretary, senior actor M Nasser will take over as the President, replacing Sarath Kumar, 61, who held the post for nine years.